Digital Product Specialist - Beth Israel Lahey Health
Charlestown, MA
About the Job
Job Type: Regular
Time Type: Full time
Work Shift: Day (United States of America)
FLSA Status: Exempt
When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.
Reporting to the Manager, Digital Products, the Digital Product Specialist will provide technical oversight in managing and optimizing Beth Israel Lahey Health's digital platforms including the more than 60 websites that support more than 13M annual visits of website customers. As part of this role, this position requires an understanding of UX/UI design and HTML coding, so that the Digital Product Specialist can help shape and optimize digital experiences through our digital ecosystem, leveraging Information Architecture, content, metadata (including search engine optimization ¿ SEO), taxonomy, website architecture, UX/UI development and analytics. The Digital Product Specialist will be part of an enterprise-wide team focused on ensuring Beth Israel Lahey Health's collective web presences; website, landing pages and other digital experiences; are consistent with the organizational branding and tone through technical management of content and visual production that appeals to both consumers and search engines alike. They will work in close partnership with content and creative teams, marketing, corporate communications, and information technology colleagues in support of marketing and communications strategies and plans.
Job Description:
Primary Responsibilities:
1. Update, maintain and improve content and functionality on internet and intranet sites as they relate to presentation, access, navigation and functionality. (essential)
2. Support the development of web materials by collecting information from internal customers and coordinating any necessary programming and pre-testing the site in development phase. Understand the full capabilities of website Content. Management Systems (CMS's) including CSS, HTML, metadata, taxonomy and website tagging, to develop measurable online experiences aligned with best practices in UX/UI. (essential)
3. Ensure accurate and timely posting of written and visual web content on various organizational websites utilizing a variety of content management systems. (essential)
4. Create primary landing pages and microsites for key digital marketing initiatives and engage in continuous optimizations, A/B testing and other practices to ensure these digital products meet marketing and communication goals. (essential)
5. Provide expertise in areas such as site accessibility, design, navigation and functionality, and site content to members of the BILH MarCom team, and act as subject-matter expertise on cross-team marketing projects. (essential)
6. Understand technical integrations with BILH website properties, including forms, apps, and third-party applications (such as Find-a-Doctor) and be responsible for seamless integration with the CMS. Implement ongoing, timely and reliable mechanisms for reviewing site content and obtaining updates, as necessary. (essential)
7. Provide strategic direction and collaborate with internal IT department and external vendors on initiatives of site design and enhancement activities. (essential)
8. Oversee monitoring website and intranet performance and analytics, providing usage and campaign performance report (essential)
9. Triages and troubleshoots issues that arise in day-to-day operations. Serves as a member of the Marketing & Communications On-Call Team, which operates on a rotating schedule. (essential)
Required Qualifications:
1. Bachelor's degree required.
2. 5-8 years related work experience required in Managing digital properties for large, complex organizations..
3. Ability to work with a variety of content management tools adding, changing, deleting content and troubleshooting as necessary. Requires excellent writing, editing and proofreading skills.
4. Experience managing numerous social media and multimedia channels. Experience with Google Analytics. SEO and SEM experience and knowledge.
5. Experience with Photoshop, Adobe and MS Suite. Proficiency with HTML, CSS and Javascript. Knowledge of user interface design principles, web design best practices and graphic creation.
6. Experience with computer systems required, including web based applications and some Microsoft Office applications which may include Outlook, Word, Excel, PowerPoint or Access.
Preferred Qualifications:
1. Experience working with mobile web design, responsive design and/or social media integration.
Competencies:
1. Decision Making: Ability to make decisions that are guided by general instructions and practices requiring some interpretation. May make recommendations for solving problems of moderate complexity and importance.
2. Problem Solving: Ability to address problems that are varied, requiring analysis or interpretation of the situation using direct observation, knowledge and skills based on general precedents.
3. Independence of Action: Ability to follow precedents and procedures. May set priorities and organize work within general guidelines. Seeks assistance when confronted with difficult and/or unpredictable situations. Work progress is monitored by supervisor/manager.
4. Written Communications: Ability to communicate clearly and effectively in written English with internal and external customers.
5. Oral Communications: Ability to comprehend and converse in English to communicate effectively with medical center staff, patients, families and external customers.
6. Knowledge: Ability to demonstrate full working knowledge of standard concepts, practices, procedures and policies with the ability to use them in varied situations.
7. Team Work: Ability to interact respectfully with other employees, professional staff and/or external contacts to offer ideas, identify issues, obtain information or deliver services.
8. Customer Service: Ability to provide a high level of customer service to patients, visitors, staff and external customers in a professional, service-oriented, respectful manner using skills in active listening and problem solving. Ability to remain calm in stressful situations.
Social/Environmental Requirements:
1. Work requires periods of close attention to work with out interruption. Concentrated effort of up to 4 hours without break may be required.
2. Work is varied every day and the employee needs to be adaptable to respond to these changes and use independent judgment and manage priorities.
3. No substantial exposure to adverse environmental conditions
4. Health Care Status: NHCW: No patient contact.- Health Care Worker Status may vary by department
Sensory Requirements:
Close work (paperwork, visual examination), Color vision/perception, Visual monotony, Visual clarity > 20 feet, Visual clarity feet, Conversation, Telephone.
Physical Requirements:
Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally. This job requires frequent sitting, Keyboard use. There may be occasional walking, standing.
As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment. Learn more (https://www.bilh.org/newsroom/bilh-to-require-covid-19-influenza-vaccines-for-all-clinicians-staff-by-oct-31) about this requirement.
More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.
Equal Opportunity Employer/Veterans/Disabled
Time Type: Full time
Work Shift: Day (United States of America)
FLSA Status: Exempt
When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.
Reporting to the Manager, Digital Products, the Digital Product Specialist will provide technical oversight in managing and optimizing Beth Israel Lahey Health's digital platforms including the more than 60 websites that support more than 13M annual visits of website customers. As part of this role, this position requires an understanding of UX/UI design and HTML coding, so that the Digital Product Specialist can help shape and optimize digital experiences through our digital ecosystem, leveraging Information Architecture, content, metadata (including search engine optimization ¿ SEO), taxonomy, website architecture, UX/UI development and analytics. The Digital Product Specialist will be part of an enterprise-wide team focused on ensuring Beth Israel Lahey Health's collective web presences; website, landing pages and other digital experiences; are consistent with the organizational branding and tone through technical management of content and visual production that appeals to both consumers and search engines alike. They will work in close partnership with content and creative teams, marketing, corporate communications, and information technology colleagues in support of marketing and communications strategies and plans.
Job Description:
Primary Responsibilities:
1. Update, maintain and improve content and functionality on internet and intranet sites as they relate to presentation, access, navigation and functionality. (essential)
2. Support the development of web materials by collecting information from internal customers and coordinating any necessary programming and pre-testing the site in development phase. Understand the full capabilities of website Content. Management Systems (CMS's) including CSS, HTML, metadata, taxonomy and website tagging, to develop measurable online experiences aligned with best practices in UX/UI. (essential)
3. Ensure accurate and timely posting of written and visual web content on various organizational websites utilizing a variety of content management systems. (essential)
4. Create primary landing pages and microsites for key digital marketing initiatives and engage in continuous optimizations, A/B testing and other practices to ensure these digital products meet marketing and communication goals. (essential)
5. Provide expertise in areas such as site accessibility, design, navigation and functionality, and site content to members of the BILH MarCom team, and act as subject-matter expertise on cross-team marketing projects. (essential)
6. Understand technical integrations with BILH website properties, including forms, apps, and third-party applications (such as Find-a-Doctor) and be responsible for seamless integration with the CMS. Implement ongoing, timely and reliable mechanisms for reviewing site content and obtaining updates, as necessary. (essential)
7. Provide strategic direction and collaborate with internal IT department and external vendors on initiatives of site design and enhancement activities. (essential)
8. Oversee monitoring website and intranet performance and analytics, providing usage and campaign performance report (essential)
9. Triages and troubleshoots issues that arise in day-to-day operations. Serves as a member of the Marketing & Communications On-Call Team, which operates on a rotating schedule. (essential)
Required Qualifications:
1. Bachelor's degree required.
2. 5-8 years related work experience required in Managing digital properties for large, complex organizations..
3. Ability to work with a variety of content management tools adding, changing, deleting content and troubleshooting as necessary. Requires excellent writing, editing and proofreading skills.
4. Experience managing numerous social media and multimedia channels. Experience with Google Analytics. SEO and SEM experience and knowledge.
5. Experience with Photoshop, Adobe and MS Suite. Proficiency with HTML, CSS and Javascript. Knowledge of user interface design principles, web design best practices and graphic creation.
6. Experience with computer systems required, including web based applications and some Microsoft Office applications which may include Outlook, Word, Excel, PowerPoint or Access.
Preferred Qualifications:
1. Experience working with mobile web design, responsive design and/or social media integration.
Competencies:
1. Decision Making: Ability to make decisions that are guided by general instructions and practices requiring some interpretation. May make recommendations for solving problems of moderate complexity and importance.
2. Problem Solving: Ability to address problems that are varied, requiring analysis or interpretation of the situation using direct observation, knowledge and skills based on general precedents.
3. Independence of Action: Ability to follow precedents and procedures. May set priorities and organize work within general guidelines. Seeks assistance when confronted with difficult and/or unpredictable situations. Work progress is monitored by supervisor/manager.
4. Written Communications: Ability to communicate clearly and effectively in written English with internal and external customers.
5. Oral Communications: Ability to comprehend and converse in English to communicate effectively with medical center staff, patients, families and external customers.
6. Knowledge: Ability to demonstrate full working knowledge of standard concepts, practices, procedures and policies with the ability to use them in varied situations.
7. Team Work: Ability to interact respectfully with other employees, professional staff and/or external contacts to offer ideas, identify issues, obtain information or deliver services.
8. Customer Service: Ability to provide a high level of customer service to patients, visitors, staff and external customers in a professional, service-oriented, respectful manner using skills in active listening and problem solving. Ability to remain calm in stressful situations.
Social/Environmental Requirements:
1. Work requires periods of close attention to work with out interruption. Concentrated effort of up to 4 hours without break may be required.
2. Work is varied every day and the employee needs to be adaptable to respond to these changes and use independent judgment and manage priorities.
3. No substantial exposure to adverse environmental conditions
4. Health Care Status: NHCW: No patient contact.- Health Care Worker Status may vary by department
Sensory Requirements:
Close work (paperwork, visual examination), Color vision/perception, Visual monotony, Visual clarity > 20 feet, Visual clarity feet, Conversation, Telephone.
Physical Requirements:
Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally. This job requires frequent sitting, Keyboard use. There may be occasional walking, standing.
As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment. Learn more (https://www.bilh.org/newsroom/bilh-to-require-covid-19-influenza-vaccines-for-all-clinicians-staff-by-oct-31) about this requirement.
More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.
Equal Opportunity Employer/Veterans/Disabled
Source : Beth Israel Lahey Health