Digital Merchandiser, eCommerce - Fleet Feet

The Digital Merchandiser plays a vital role in driving online sales and profitability by developing and executing data-driven merchandising strategies on fleetfeet.com. This position focuses on key financial metrics and performance indicators to optimize product assortment, create unique shopping experiences, and highlight promotions that align with business goals. Collaborating closely with Purchasing, Marketing, and Operations, the Digital Merchandiser ensures a seamless and profitable digital shopping experience.

Reporting to the Senior Manager, Digital Strategy, this role is instrumental in driving business growth through strategic and data-driven digital merchandising.

We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 270 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it’s a privilege to serve and to deliver unmatched service and support when outfitting every customer.  We like to keep things high-spirited, fast-paced and fun, wearing more than a few hats and stepping in to help out wherever it’s needed. We run together to solve problems, reach goals, encourage others and champion our brand.  We are always in pursuit of hardworking people to join our quest and bring our core values to life.

• Metric Design & Analysis: Develop and manage KPIs (e.g. sales, AOV, sell-through rate, etc) to track and optimize digital performance, making data-driven decisions to improve product assortment and conversions.
• Financial Focus: Monitor financial metrics (e.g. margin, fulfillment, inventory health) to ensure merchandising strategies align with profitability goals.
• Data-Driven Strategy: Use internal and external data to inform assortment and promotional strategies, identifying opportunities and risks that balance sales and margin.
• Collaboration: Partner with Purchasing and Marketing to align digital strategies with seasonal plans and business objectives, including addition of test vendors to augment onsite assortment
• Digital Merchandising: Own the strategy for online product assortment, optimizing product presentation to drive conversions including a strong cadence of seasonal on-site brand and product storytelling
• Promotion Planning: Develop digital strategies for promotions and events, using performance data to forecast and maximize sales impact.
• Customer Experience: Leverage customer behavior data to create tailored shopping experiences.
• Operational Monitoring: Track and act on digital performance trends, refining strategies to enhance the customer journey and sales outcomes.
• Taxonomy & Navigation: Oversee website taxonomy and navigation to ensure products are easy to find.

• A minimum of 4 years of proven experience in digital merchandising or e-commerce with an emphasis on financial performance
• Knowledge of key brands, product types, performance benefits and shopping trends for performance running category preferred
• Expertise in financial analysis and performance metrics (e.g. sales, margin, inventory, AOV, RPV).
• Proven ability to translate data into actionable insights that drive sales and improve profitability.
• Collaborative, with experience working across teams to align on business goals.
• Knowledge of website analytics tools and conversion optimization strategies.

Perks:

• High energy and fun atmosphere
• Training and advancement opportunities within the Fleet Feet brand
• Exciting professional development opportunities, including a mentorship program, talent development initiatives, employee resource groups, a monthly learning opportunities on diverse topics.
• Robust benefits package (medical, dental, vision, FSA, HSA, Employee Assistance Program, and more)
• 401(k) Retirement Plan for all part and full-time employees (Age 21+) with 4% employer matching and immediate vesting (company-owned stores)
• Community involvement and community service activities
• Training Program and Product Discounts
• Passionate team members
• Check out our Fleet Feet Benefits Summary for full-time employees averaging 30+ hours/week at company-owned stores

We are an equal opportunity employer and believe having diverse teams in which everyone brings their whole self to Fleet Feet is key to our success. We welcome people of different backgrounds, experiences, abilities and perspectives. That is why we value diversity and inclusion in our hiring practices, our culture, and our engagement with the community.  Learn more about our Diversity, Equity and Inclusion initiatives. 

Additional Requirements: Position requires occasional moving around with light (1-10lbs.) carrying, lifting, pushing or pulling.  The position needs to occasionally move about inside the office to access files, office equipment, etc.  The position is mostly sedentary and requires the employee to have close visual acuity to perform job requirements.  The position requires frequent communication with team members and repetitive motion with the hands, wrists and/or fingers while constantly utilizing a computer. This position is located within an office environment and is not substantially exposed to adverse environmental conditions.

Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.