Digital Media Manager at Lever

We are Lever - a marketing agency that stands at the intersection of experience and innovation. Lever is a place where the acumen of industry experts harmonizes with the latest advancements in advertising technology. Our focus? Spotlighting our clients, the true protagonists of our success narratives.

Our team is a dynamic collective of individuals, united in their pursuit of excellence and innovation. We foster a culture of transparency and adaptability, building partnerships grounded in trust and mutual growth. At Lever, we are more than just an agency; we are a community of marketing professionals who are curious, driven, and committed to delivering results that surpass expectations.

As a potential member of the Lever team, you would be joining an organization that values great work, strong integrity, and high morale. We are growth-oriented, constantly seeking avenues to not only enhance our clients' journeys, but also to nurture careers and foster lasting relationships.

Join us at Lever, where we are reshaping the marketing landscape, one success story at a time.

HOW WE DEFINE SUCCESS IN THIS ROLE:

Success for this role will be measured in terms of your ability to manage online marketing campaigns focused on driving measurable business results through digital media strategy, particularly in paid search. You will be responsible for working with the team to develop and guide direction on client business through campaign management, media performance, and industry trends.

A successful Digital Media Manager has experience in the digital marketing field and core

campaign/account management competencies, with a focus on paid search. They are looking for mentorship and opportunity to partner with senior manager(s) and marketing/category directors to identify opportunities to impact performance and essentially grow the client’s business. They are a leader/self-starter and understand a 360 approach to marketing, audience engagement and industry innovation. This role reports to the Associate Director of Paid Media.

WHAT YOU’LL DO:

Campaign Management: Set up, manage, and optimize digital marketing campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, Programmatic, Display, and Microsoft Ads. This includes selecting target audiences, choosing the right keywords, setting budgets, and adjusting bids.

Data Analysis: Analyze digital marketing data to identify trends, opportunities, and areas for improvement. Analysis would involve using digital analytics tools to track site traffic, engagement, and conversions.

Reporting: Prepare detailed reports on the performance of various digital marketing campaigns. Reports should encompass both insights and actionable recommendations for improving future campaigns.

Collaboration: Work closely with the marketing team to develop and implement data-driven tactics for campaign optimization. Cross-department teamwork may consist of brainstorming new ideas, testing different strategies, and sharing best practices.

Market Research: Conduct market research to stay current with the latest digital marketing trends and identify new opportunities. This could involve reading industry reports, attending webinars, or networking with other professionals in the field.

Project Management: Manage multiple projects at a given time, ensuring that each one is completed on schedule and within budget. Strong organizational skills and attention to detail are required.

Certification Management: Maintain up-to-date certifications in Google Ads and Google Marketing Platform, LinkedIn Ads, Meta Ads and other certification opportunities that demonstrate a high level of expertise in these platforms.

Tag Management: Implementation of Google Tag Manager to track user behavior, events and conversions on websites and improve the accuracy of digital analytics data.

Data Visualization: Create visual representations of digital marketing data to be easy to understand and interpret. Utilization of tools like Excel pivot tables or specialized data visualization software are essential.

Communication: Communicate effectively with team members, clients, and other key stakeholders. Excellent verbal and written communication skills are needed to present reports, explain strategies, and provide updates on campaign performance.

Continuous Learning: Demonstrate intellectual curiosity and a strong desire to learn and grow. This may consist of seeking out professional development opportunities, reading industry publications, or attending relevant conferences and events.

Independence and Collaboration: Balance the ability to work independently with the ability to collaborate effectively with others. This could involve taking initiative on individual tasks while also contributing to team projects and discussions.

WHAT YOU’LL BRING:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience managing online marketing campaigns, focusing on SEM and paid media.
• Hands-on expertise with platforms such as Google Ads and Microsoft Ads.
• Google Ads and Microsoft Ads certifications are preferred.
• Proficient in Google Tag Manager and Tag Assistant
• Strong analytical skills to draw actionable insights from visualization programs (such as Tableau, Datorama).
• Proficiency in Microsoft Office Suite, especially Excel.
• Ability to manage competing priorities in a fast-paced environment.
• Intellectual curiosity and a desire for continuous learning and professional growth.
• Ability to work both independently and collaboratively in a team environment.
• Passion for solving strategic business goals and seeking out new information.
• Proven leadership and excellence in professional, academic, and/or extracurricular experiences

TOOLS YOU’LL WORK WITH:

• Ad Platforms: Google Ads, Microsoft Ads, Meta Ads, and more.
• Analytics Tools: Google Analytics, Adobe Analytics.
• Collaboration Tools: MS Teams, Microsoft Planner.

WHAT WE OFFER:

• Competitive salary
• 100% premium paid medical, dental and vision benefits for employees
• 401K with a salary match
• 13 paid holidays
• Competitive vacation and personal time-off package
• Hybrid Structure
• Company donation match – you donate, we donate
• Time off for community service – because charity can’t always wait until evenings or weekends