Digital Media Email/SMS Marketing Specialist - LeadAdvisors
Irvine, CA
About the Job
Digital Media Email Marketing and SMS Marketing
Overview:
As our Email and SMS Marketing specialist, you'll play a vital role in engaging our leads and customers through creative and targeted email and SMS campaigns. You'll be responsible for crafting compelling content, segmenting audiences and using analytics to drive campaign success.
Key Responsibilities:
Overview:
As our Email and SMS Marketing specialist, you'll play a vital role in engaging our leads and customers through creative and targeted email and SMS campaigns. You'll be responsible for crafting compelling content, segmenting audiences and using analytics to drive campaign success.
Key Responsibilities:
- Design and implement direct email marketing campaigns to nurture leads and retain customers.
- Develop and manage SMS marketing strategies through Twilio Studio, ensuring personalized and timely communication,
- Create visually appealing email templates that align with our brand and engage our target audience
- Segment email and SMA list based on behavior, loan interests and cutomer journey stages
- Analyze campaign performance and adjust strategies based on insights to improve engagement and conversions.
- Ensure all campaigns comply with legal regulations and best practices.
Qualifications:
- Ensure all campaigns comply with legal regulations and best practices
- Proven experience in email and SMS marketing, preferably in the Financial Services sector
- Strong knowledge of Mailchimp, Twilio Studio or similar platforms
- Excellent copywriting and design skills to craft engaging content and creatives.
- Ability to analyze data and use insights to optimize campaign performance
- Knowledge of marketing regulations (GDPR, CAN-SPAM, TCPA) and their application in financial service
- Self starter with a keen eye for detail and the ability to manage multiple projects simultaneously.
What we Offer:
- Competitive salary and benefit package
- Flexible working hours and the opportunity to work remotely
- A dynamic and supportive team environment
- Opportunities for professional development and growth.
How to Apply:
Please send your resume and cover letter explaining why you are the perfect first for this role, along with examples of past email or SMS campaigns you have managed.
Deadline for Applications: 03/25/ 24 - We are an equal opportunity employer and welcome candidates from all backgrounds to apply. Join us in shaping the future of personal finance!
About Us
We are a growing personal finance company specializing in personal loans, committed to helping our clients achieve their financial goals. We believe in using technology to enhance customer experiences and are looking for an Email and SMS Marketing Specialist to join our dynamic team.
About LeadAdvisors:
LeadAdvisors started as a lead generation performance platform in 2012. Since our founding, we have expanded our offerings and capabilities to match the demand and potential of an evolving digital marketing and search engine landscape. We provide services such as customized Website development, eCommerce web design, Paid advertising, Search Engine Optimization, Content marketing, and Press release distribution. Our team works to develop an effective marketing plan that focuses on our client's business and baseline metrics to help tailor a custom strategy that will improve their bottom line.
Source : LeadAdvisors