Digital Media Email/SMS Marketing Specialist - LeadAdvisors
Irvine, CA
About the Job
Digital Media Email Marketing and SMS Marketing
Overview:
As our Email and SMS Marketing specialist, you'll play a vital role in engaging our leads and customers through creative and targeted email and SMS campaigns. You'll be responsible for crafting compelling content, segmenting audiences and using analytics to drive campaign success.
Key Responsibilities:
Overview:
As our Email and SMS Marketing specialist, you'll play a vital role in engaging our leads and customers through creative and targeted email and SMS campaigns. You'll be responsible for crafting compelling content, segmenting audiences and using analytics to drive campaign success.
Key Responsibilities:
- Design and implement direct email marketing campaigns to nurture leads and retain customers.
- Develop and manage SMS marketing strategies through Twilio Studio, ensuring personalized and timely communication,
- Create visually appealing email templates that align with our brand and engage our target audience
- Segment email and SMA list based on behavior, loan interests and cutomer journey stages
- Analyze campaign performance and adjust strategies based on insights to improve engagement and conversions.
- Ensure all campaigns comply with legal regulations and best practices.
Qualifications:
- Ensure all campaigns comply with legal regulations and best practices
- Proven experience in email and SMS marketing, preferably in the Financial Services sector
- Strong knowledge of Mailchimp, Twilio Studio or similar platforms
- Excellent copywriting and design skills to craft engaging content and creatives.
- Ability to analyze data and use insights to optimize campaign performance
- Knowledge of marketing regulations (GDPR, CAN-SPAM, TCPA) and their application in financial service
- Self starter with a keen eye for detail and the ability to manage multiple projects simultaneously.
What we Offer:
- Competitive salary and benefit package
- Flexible working hours and the opportunity to work remotely
- A dynamic and supportive team environment
- Opportunities for professional development and growth.
How to Apply:
Please send your resume and cover letter explaining why you are the perfect first for this role, along with examples of past email or SMS campaigns you have managed.
Deadline for Applications: 03/25/ 24 - We are an equal opportunity employer and welcome candidates from all backgrounds to apply. Join us in shaping the future of personal finance!
About Us
We are a growing personal finance company specializing in personal loans, committed to helping our clients achieve their financial goals. We believe in using technology to enhance customer experiences and are looking for an Email and SMS Marketing Specialist to join our dynamic team.
About LeadAdvisors:
LeadAdvisors.com is a premier digital marketing consulting firm based in Irvine, California. With over a decade of experience, we specialize in enhancing businesses' online presence through strategic content creation, SEO optimization, and conversion rate optimization. We have generated over 22 million in organic traffic for our clients and work with an extensive network of trusted publishing partners.
Source : LeadAdvisors