DIGITAL MEDIA COORDINATOR, COMMUNICATIONS - Infinite Legacy

General Job Summary:

Under the general direction of the Director of Communications and Marketing, the Digital Media Coordinator, Communications (DMC), will assist the department by developing and executing digital and traditional communication, social media and marketing materials designed to educate the public about organ, eye, and tissue donation and to increase the number of people who register as donors. The DMC interacts with donor family members, living donors, transplant recipients and their families, volunteers, members of the media, advertising representatives, health care professionals and members of the community, including various multicultural groups.

Position may require travel to Infinite Legacy regional offices (Falls Church, VA and Baltimore, MD).

Education and Experience:

1. Bachelor’s degree in marketing, Graphic Design, Communications, Public Relations, Public Health, or Journalism; or in lieu of a bachelor’s degree, an additional 4 years of relevant work experience is required.
2. 2 - 3 years of experience in digital communications, social media, or graphic design.

Required Skills/Abilities:

• Strong written, oral communication and design skills, as well as editing proficiency.
• Demonstrated project and time management skills are a must.
• Proficiency with social media platforms (Facebook, Twitter, LinkedIn, YouTube, TikTok and Instagram, etc.) and website publishing/management using a content management system.
• Must be knowledgeable in the use of Microsoft Office, Adobe InDesign, Adobe Creative Cloud, Canva Pro, Google Analytics, website content management systems and have video editing experience.
• Background in healthcare communications; HTML or CSS knowledge and an understanding of Search Engine Optimization (SEO) and experience giving public presentations preferred.
• Up to date on the latest trends and best practices in online marketing and analytics.
• Proven ability to make frequent, quick decisions that demonstrate good judgment.
• A team player with a can-do attitude.

Duties/Responsibilities:

1. Creates and produces compelling content for publication on Infinite Legacy run websites, blogs, newsletters, and other channels; Content includes graphics, print and digital advertisements, video and audio projects (responsible for photography, video shooting and editing) using Canva Pro, Adobe InDesign and Adobe Creative Cloud., etc.; writes copy for news media opportunities including pitches and news releases, as well as for a hospital audience.
2. Develops, schedules, and posts creative and engaging content for all Infinite Legacy social media platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, Instagram, blogs, and podcasts on a frequent basis.
3. Maintains a consistent voice throughout all communications and responds thoughtfully and in real-time to inquiries or complaints that arise from social media correspondence.
4. Briefs the Director, Communications and Marketing on any messages or comments that could impact the reputation of Infinite Legacy.
5. Photographs and shoots video (including editing post-event) of Infinite Legacy events and community events for print and web materials for internal and external use. In addition, supports and promotes high-level Infinite Legacy events and other community events as needed.
6. Manages website content for all Infinite Legacy run websites, mailing lists, SEO development, and tracking analytics to ensure all content is up-to-date and relevant. In addition, gather and analyze consumer behavior data in web traffic and rankings.
7. Manages relationships with external vendors to ensure high-quality and timely execution of all graphic design, printing, and promotional needs.
8. Conduct andexecute successful marketing and communications campaigns across all platforms to increase donor designation.
9. Develop and update content for infinitelegacy.org using website content management systems; Includes posting and publishing content on the front end and ensuring the website is informative and up-to-date.
10. Works to enhance and strengthen positive visibility for Infinite Legacythrough attendance at various local and national professional events/conferences/meetings.
11. Delivers reports on monthly analytics across web and social platforms translating data into recommendations and strategic plans using Sprout Social and Google Analytics, or other relevant software. Reviews documentation, reports, dashboard, and other data, reporting the results on a regular basis to the Director of Communications and Marketing.
12. Develop and maintain strong working relationships with colleagues and participate fully as a team member of the Communications and Marketing department.
13. Monitors media coverage (or mentions) of Infinite Legacy, local Donate Life State Teams, and donation and transplantation stories using Google Alerts and or a third-party monitoring system such as Cision, etc.
14. Provide communications and marketing support to other departments within Infinite Legacy, which includes reviewing and approving materials to ensure they follow brand guidelines.
15. Work with Infinite Legacy staff and subject matter experts to develop relevant, meaningful content and maintain marketing strategies.
16. All other duties as assigned.

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