Digital Marketing Strategist - Benchmob

Digital Marketing Strategist (Brands)

Benchmob

Benchmob offers digital and creative strategy to some of the best artists in music, as well as some of the most well known brands and public figures on the internet. Our team engages millions of people across the globe every day, and many of the processes and ideas we come up with set an industry standard. Clients include Chili’s, AriZona Iced Tea, Goldenvoice, and more!

We are looking for a Digital Marketing Strategist that lives and breathes the internet and has great taste across art, culture, and brands. In this role, you should be an excellent communicator and effective leader who can oversee multiple programs and deliverables with core client members. Your goal will be to foster great relationships with our clients and that our account teams run effectively and efficiently. Join our dedicated and creative teams in producing some of the best brand content, rollouts, and campaigns the internet has to offer.

Position Overview

We are seeking an experienced leader in social & content strategy, with excellent planning, writing and research skills. The ideal candidate will be creative, innovative, and data/strategy-driven, with a passion for all-things marketing and social media.

You should have a proven track record of planning and leading strategies for RFPs and Campaigns. You’ll be responsible for leading and executing social content strategies for a dedicated entertainment client – delegating as needed but also willing to hop in and brainstorm ideas, develop concepts, write scripts and copy.

You will also manage team members and interface directly with clients, as both a true player and leader, with the skills to delegate and approve work as needed. 

What You’ll Do

• You will be on the leadership team, overseeing teams of account directors, managers, coordinators and creatives.

• You are going to drive successful digital and content strategy for your clients. This includes leading rollout creation and ideating. This means internally working with the rest of the team to execute rollouts and manage client platforms including TikTok, Instagram, Facebook, Twitter, Youtube, Discord, email, SMS, and more in addition to IRL and experiential.

• You’ll assist the Account Director in managing overall agency/client relationship, providing strategic input while guiding our clients and teams towards the achievement of client objectives.

• You’ll help develop

  large scale marketing campaigns

  for top tier brands, public figures, and creators. Your goal is to ensure that the team is driving successful digital and content strategy for all clients. Marketing campaigns cover everything from a single social media post, to large creator/influencer campaigns, to media-earning experiential events. This also means outlining, creating and designing compelling presentation / reporting materials.

• You’ll help refine internal systems and processes to help build teams, think strategically, and develop successful client-agency relationships.

You’ll contribute to our hard working yet friendly company culture by engaging in and actively supervising team meetings, brainstorms and client calls/meetings:

• Spend a lot of time “planning”. This means talking to people: the clients, research team (if you have one) and your colleagues (designers, paid media specialists, website specialists, public relations, etc.).

• Present plans to clients, launch your colleagues on your plan and then work with specialists to monitor the campaign’s performance and optimize where possible.

• Remain current on our audience’s preferences and proactively suggest new campaigns.

• Set KPI’s and find ways to achieve them while problem solving.

Minimum Requirements:

• 6+ years of professional social media management, brand strategy, content creation experience, or similar (on the brand and/or agency side, with solid portfolio of work)

• Ability to work in a fast-paced, entrepreneurial-type environment

• Exceptional writing and research skills

• Ability to work independently or with a team to meet deadlines

• Excellent organizational skills and multitasking ability

• Demonstrated experience developing a brand voice/strategy and building social audiences

• Deep knowledge of social media best practices and current trends

• Demonstrated analytical skills 

• Excellent oral, written, and interpersonal communication skills, including experience presenting to clients 

• Experience overseeing projects from inception to completion

• Must excel at outlining, creating and designing compelling presentation and reporting materials.

What You’re Good At

• Problem solving is a must!

• Know how to keep clients happy and motivated

• Excellent taste in art, culture, and media

• Masterful multitasker

• Confident and comfortable talking to brand teams and creatives

• Understand and crush social media

• Proven work experience as a Digital marketing strategist or Digital marketing manager 

• Experience with implementation and optimization of Google AdWords campaigns. 

• Excellent verbal and written communication? analytical? and project management skills.

What You Know

• Extensive knowledge of TikTok and the wider social media landscape

• Up-to-date with digital technologies developments

• Experience working in digital marketing and social media

• Always up to speed on best practices and social trends

• In depth knowledge of all Google Documents (and Word/Excel)

• Hands on experience with online marketing tools and practices 

• Solid knowledge of web analytics tools such as Google Analytics 

• Some experience with Adobe Photoshop, Premier Pro, Adobe After Effects or similar

Location

Los Angeles, CA