Digital Marketing Strategist - Steer Health

Job Description

Steer Health transforms healthcare with the industry's most widely adopted Al-fueled patient experience and growth.

At Steer Health, we're creating next-generation consumer engagement experiences with solutions spanning care communication, patient engagement, scheduling, smart notifications, and more.

We're growing rapidly and are seeking a highly motivated, experienced Digital Marketing Director (Client-Facing) to spearhead our Steer's Digital Marketing offering to our clients.

If you have digital Marketing experience and you're excited to have an impact on a platform used by some of the biggest names in the healthcare industry, we want to meet you! You'll be building marketing strategies for some of the leading healthcare organizations, working with a team of experienced Marketers, product managers, engineers, and designers.

As a Digital Marketing specialist (Client-Facing) on Steer Health, you will be responsible for developing and executing B2C Marketing strategies, analyzing and optimizing marketing campaigns, and driving consumer engagement. Your focus will be on identifying growth opportunities, creating excellent campaigns, and ensuring your campaigns make an impact on brand awareness and revenue growth.

Requirements

Requirements

Develop and execute comprehensive digital marketing strategies tailored to the specific needs of each client.

Identify key objectives, target audiences, and KPIs for digital marketing campaigns.

Develop, implement, and manage digital marketing campaigns across various channels (e.g., website, email, social media, PPC, SEO) to increase brand visibility and lead generation.

Collaborate with the marketing team to create and execute digital content, including website content, blogs, social media posts, and email campaigns.

Monitor and analyze website traffic and user engagement metrics using Google Analytics or similar tools to optimize campaigns and user experience.

Continuously monitor industry trends and competitor activities to optimize marketing strategies.

Identify and effectively communicate the new product capabilities and benefits of our software solutions to existing clients. Identify upsell opportunities and develop strategies to maximize revenue.

Manage and optimize social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.

Develop engaging content and community engagement strategy to enhance brand awareness.

Develop and execute effective email marketing campaigns that are personalized and drive revenue growth. Utilize automation tools to segment audiences, personalize content, and optimize campaign performance.

Measure and analyze the effectiveness of digital marketing campaigns using various analytics tools.

Present campaign performance reports to clients, highlighting key insights and recommendations for optimization. Utilize data-driven insights to continuously improve campaign performance and achieve client objectives.

Communicate effectively with clients to understand their goals, provide regular updates, and address any concerns. Collaborate with cross-functional teams, including marketing, sales, product management, and creative, to ensure seamless execution of marketing initiatives for our clients.

Deliver persuasive presentations to clients and internal stakeholders, showcasing the value of each digital marketing strategy.

Handle multiple client accounts and projects simultaneously, ensuring timely delivery and meeting deadlines.

Qualifications:

Bachelor’s or Master’s in Marketing, communications, Business, or a related field.

5+ years of experience in Marketing.

Highly analytical with strong attention to detail.

Excellent communication and interpersonal skills

Enjoy a fast-paced environment and can easily multitask, prioritize, and manage your time efficiently due to tight deadlines and the volume of work

Ability to take projects from concept through completion