Digital Marketing Specialist - WS Audiology Americas

WSAudiology is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

Our portfolio of technologies spans the full spectrum of hearing care, from distinct hearing brands and digital platforms to managed care, hearing centers and diagnostics locations.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Support marketing teams with digital content creation
  
• Support marketing teams with campaign and launch activation across digital channels
  
• Digital channel testing and new channel expansion strategy and deployment, website optimization and updates
  
• Digital reporting, monitor website and digital channel performance, analyze trends
  
• Manage core B2B and B2C digital marketing channels and activities including website development/content management, paid media, social platforms, email, automation, and 3rd party partnership sites.
  
• Develop and execute strategies for conversion-focused digital marketing tactics across channels and target audiences.
  
• Manage digital brand channel execution including email, social, paid media (agency), website and any new channels
  
• Turn concept into an integrated digital marketing campaigns that meet business goals and objectives.
  
• Prepare and present integrated digital marketing plans to executives clearly defining the user journey, targeting and KPIs.
  
• Support strategic digital marketing planning to drive growth for on-going marketing initiatives and product launches.
  
• Provide thought leadership and digital best practices to the overall marketing team around campaign communications, audience targeting through digital channels.
  
• Analyze campaign performance, assessing KPIs and ROI.
  
• Provide analytic reporting from digital channels with insights and recommendations to key internal stakeholders.
  
• Competitive research for expansion of digital channels and optimization resulting increased conversion.
  
• Work with internal teams and brand to support marketing initiatives.
  
• Participates in the sharing of campaign learning for best practice definition throughout the greater WS Audiology US marketing and global marketing community.

REQUIREMENTS:

• Bachelor’s degree
  
• Experience designing and executing digital campaigns across various digital channels like web, email, social media, SEO
  
• Experience with paid media execution and website campaigns
  
• Experience with Salesforce, Hootsuite, project management tools
  
• Digital content writing experience

The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.