Digital Marketing Specialist - Eckerd College

Eckerd College is currently seeking candidates for the position of Digital Marketing Specialist. This opportunity entails joining our dynamic Executive and Continuing Education team, situated at our waterfront property along the picturesque Boca Ciega Bay in St. Petersburg, Florida. In this role, you will play a vital part in supporting our vibrant partner-focused community of certified professionals encompassing executive coaches, HR specialists, mediators, and esteemed professors.

As the Digital Marketing Specialist, your role will support the Leadership Development Institute (LDI) at Eckerd College in delivering high-quality, assessment-based leadership programs and train-the-trainer certification programs for professionals in the for-profit, nonprofit, government and education sectors. The specialist collaborates closely with leaders across the division to support their projects and initiatives to provide the best learning experience for our clients.

The position provides overall management of the brand look across the division's websites and client portals, creation of marketing materials such as flyers and program delivery resources, email marketing, social media management and digital advertising. The role requires the incumbent to possess proficiency in specific digital marketing tools (including Adobe Creative Suite, Canva, MailChimp, Microsoft Office, and Google Suite), strong project management skills and effective collaboration with stakeholders.

Eckerd College's Leadership Development Institute (LDI) is a network associate of the Center for Creative Leadership and offers internationally acclaimed leadership programs to thousands of local, national and international clients.

Benefits Overview
Eckerd College offers a competitive benefits package, including the following:

• 100 percent tuition remission for employees, spouses, and dependents; access to Tuition Exchange network
• HMO and HDHP medical insurance options; employer contribution to HSA for those on the high deductible plan that start date of hire.
• PPO dental and vision insurance networks; employer-provided life, short-term disability, and long-term disability plans that start date of hire.
• Generous employer contribution to employee's retirement plan upon eligibility.
• Generous paid time off including vacation, sick, and personal leave as well as 16+ paid holidays annually. 

Key Responsibilities

• Executes on marketing campaigns across email, websites, paid search, social media and digital advertising to generate leads and business opportunities for each program area.
• Ensures  LDI's division website content is kept up-to-date and implements strategies to track and improve organic search rank, traffic and engagement with current and new site visitors.
• Builds, executes and tracks the success of email outreach to LDI's current and prospective client base via Mailchimp campaigns.
• Assists in the development of both written content and imagery to promote the division's programs and resources needed for successful program delivery.
• Acts as project manager for the on-going projects and tasks with business owners to maintain deadlines and project progress to completion.
• Oversees social media platforms and campaigns collaboratively with the team to boost brand visibility and increase customer engagement.
• Collaborates on the development and implementation of strategies for video and interactive media to effectively communicate key messages to the target audience.
• Establishes consistent tracking, analysis and reporting for marketing campaigns by utilizing data from ecommerce platforms, Google Analytics, SEO tracking and other relevant data sources.
• Coordinates with the division's business leaders, as well as marketing, IT, finance, and third-party vendors to support the division's technology projects and initiatives.

Qualifications

• Bachelor's Degree in marketing, business, or a related field; at least one (1) year of experience in digital marketing position or internship. The equivalent combination of education and experience may be substituted in lieu of a degree.

How to Apply
All interested candidates must apply online at http://eckerd.hirecentric.com. Follow the instructions to complete the online application.

Employment will require a successful background check.

Eckerd College is committed to fostering a diverse faculty, staff, and student body, and an inclusive campus community. Eckerd is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, age, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. Eckerd College is especially interested in attracting candidates from historically underrepresented groups.