Digital Marketing Specialist - Kforce Inc.
San Antonio, TX 78249
About the Job
- The Digital Marketing Specialist will plan and execute digital marketing campaigns, including email marketing, social media, SEO, PPC, and display ads
- Analyze campaign performance and use data to optimize strategies for improved engagement and ROI
- Manage and update company website and social media profiles to ensure consistent branding and messaging
- Create compelling content, including blog posts, videos, social media posts, and email newsletters
- Monitor industry trends and competitor activities to ensure the company's digital strategies remain competitive and innovative
- Conduct keyword research and optimize web content for search engines (SEO)
- The Digital Marketing Specialist will collaborate with other teams to align digital marketing efforts with broader business goals and initiatives
- Report on campaign performance and provide actionable insights to improve future efforts
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in digital marketing, with a strong understanding of SEO, PPC, social media, and email marketing
- Proficiency with digital marketing tools (Google Analytics, AdWords, Facebook Ads Manager, etc.).
- Strong writing, editing, and content creation skills
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Excellent communication and collaboration skills
- Knowledge of website management platforms (WordPress, Shopify, etc.) is a plus
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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