Digital Marketing Specialist

Bergstrom Automotive Headquarters - Neenah WI

DRIVE YOUR CAREER FORWARD AT BERGSTROM AUTOMOTIVE AND APPLY TODAY. 

WHAT YOU'LL DO 

We are seeking a creating and results driven Digital Marketing Specialist to join our dynamic marketing team. As a key member of the team, you will be responsible for managing our digital marketing campaigns across various online channels to drive brand awareness, customer engagement, and lead generation.

• Coordinate the production, scheduling, proofing, and delivery of digital marketing assets, campaigns, and content
• Collaborate with the marketing team to develop creative concepts and ideas for campaigns
• Manage and maintain our digital asset library, ensuring all content is organized and easily accessible
• Develop and manage content for the company's intranet site, websites, and social media platforms
• Create engaging social media content (text, image, and video) for platforms such as Facebook, Instagram, X, and LinkedIn
• Stay up-to-date with the latest trends and best practices in digital marketing, and automotive industry trends

Schedule: Monday-Friday 8:00 am to 5:00 pm.
Salary of $60,000/year. 

WHO'S RIGHT FOR THE JOB? 

• Bachelors degree in Marketing, Communications, or a related field
• Proven work experience as a Digital Marketing Specialist or similar role in the automotive or retail industry
• Solid understanding of digital marketing concepts and best practices
• Experience with SEO/SEM, Google Analytics, and CRM software
• Adobe Creative Suite or other creative software experience is preferred
• Portfolio or collection of previous digital and creative work experience is preferred
• Previous experience working in an agency setting is a plus
• Willingness and ability to support team efforts outside of normal working hours
• Strong analytical and organizational skills
• Excellent communication and interpersonal skills
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously

• Website content management such as WordPress or Elementor preferred

• Email marketing management experience preferred

• Social media content management such as Hootsuite preferred
   

OUR COMMITMENT TO YOU 

• Competitive compensation!
• Medical, Dental, Vision, Short and Long Term Disability, and Life Insurance (for FT team members) 
• Two weeks of PTO upon start date (for FT team members) 
• Discounts on vehicles, service, and parts
• 401(k) with company match for FT team members
• Paid Holidays (for FT team members) 
• Wellness Program
• Free Team Member Clinic 
• Free Health Coach
• Employee Assistance Program
• Employee Referral Program
• Training and opportunities for career growth and advancement

WHAT MAKES BERGSTROM DIFFERENT: 

• Wisconsin’s largest automotive group and is a top 50 automotive dealer in the US
• Established in 1982 in Neenah WI
• 2,300+ team members working in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton
• 39 dealerships representing 36 brands
• Consistently recognized by Automotive News as the top dealership group to work for in Wisconsin and one of top dealership groups to work for in the United States 
• Received Glassdoor's "Best Places to Work" award 
• Recognized by the Better Business Bureau and Time Magazine
• We are committed to giving back to our communities by supporting local organizations including Make-a-Wish, United Way, and Breast Cancer Research at the Medical College of Wisconsin

Drive your career forward today! APPLY NOW!

Bergstrom Automotive is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.