Digital Marketing Specialist - Dow Credit Union

Reporting to the Director of Marketing & Community Relations, the Digital Marketing Specialist will lead the planning, design, and execution of all digital marketing strategies. The ideal candidate will possess a deep understanding of various digital channels and technologies, playing a pivotal role in optimizing our digital presence to support organizational objectives.

Would you like to join a supportive organization that invests in its employees? Do you want to build a long-term career in the people helping people industry with an established and award winning company? If so, please read on!

This position earns a competitive starting pay of $36 an hour. We provide terrific benefits, including quarterly and annual incentives, medical, dental, vision, a 401(k) plan, paid holidays, and paid time off (PTO). If this sounds like the right opportunity for you, apply today!

DOW CREDIT UNION: OUR MISSION

In 1937, the country was still in the throes of a severe economic depression that underscored the need for a workable financial plan to enable Dow employees to save for emergencies and obtain convenient, low-cost credit. Two Dow employees heard about the credit union movement, and the rest is history. Today, we serve more than 81,000 members and have over $2.3 billion in assets. Our goal has always been to serve our members to the best of our abilities and provide them with the best value for their money. Every day, we continually strive to improve our level of service by keeping our focus on our members.

In order to do this, we have to hire and retain loyal, team-oriented employees who have genuine care and concern for our members and conduct themselves with integrity and professionalism. That's why we offer competitive pay, excellent benefits, and a positive work culture. We truly respect each other and actively encourage diversity, equity, and inclusion (DEI). We are an equal-opportunity employer.

Digital Marketing Specialist

• Lead the day-to-day management and oversight of the marketing technology stack, including CMS, email marketing platforms, and other SAAS systems.
• Develop and execute effective SEO strategies to improve organic search rankings and drive website traffic.
• Collaborate with internal and external teams to update and manage the website and landing pages, optimizing user experience and ensuring brand alignment.
• Create and manage marketing automation journeys and campaigns for member and product onboarding, driving engagement through personalized messaging.
• Utilize strong analytical skills to evaluate member experience across multiple channels and platforms.
• Work on paid marketing strategy (SEM, PPC, Display, Video, OTT) from concept to execution.
• Identify trends and insights in digital marketing data to optimize spend and performance.
• Stay informed of industry trends and emerging technologies to recommend innovative solutions.
• Measure and analyze key performance indicators to assess the effectiveness of digital marketing initiatives.
• Collaborate with cross-functional teams to implement new digital initiatives such as digital banking and fintech integrations.
• Develop, schedule, and manage content on digital platforms.

Skills:

• Problem-solving capabilities, curiosity, self-motivation, and adaptability.
• Exceptional attention to detail, strategic thinking, and creativity.
• Enthusiasm for collaborative work with the ability to work independently.
• Strong time management and multitasking skills in a deadline-driven environment.
• Excellent written and verbal communication skills.
• Proficiency in managing websites with CMS and developing customer journeys.
• Working knowledge of HTML, CSS, and JavaScript.
• Experience managing and optimizing paid search campaigns.
• Proficiency in SEO tools and analytics for data-driven decision-making.
• Results-oriented approach to achieving marketing objectives.
• Ability to adapt to evolving trends and technologies in digital marketing.

Education Requirement:

Bachelor's degree in Marketing, Digital Marketing, Data Analytics, Business, or related field.

Years of Experience:

Minimum 5-8 years of experience in Digital Marketing or related field.

ARE YOU READY TO JOIN OUR TEAM?

Join our team and make an impact in the digital marketing landscape while helping us fulfill our mission of serving our members and communities. Apply now to be a part of our dedicated team with our 3-minute, mobile-friendly application