Digital Marketing Specialist - (Manufacturing) at Nesco Resource
Minneapolis, MN
About the Job
Description:
As a member of the MarCom team, the UX, and Web Content Specialist will work closely with the MarCom Director and MarCom Manager supporting marketing efforts. This role is ideal for an individual who is resourceful and self-sufficient. This role requires someone who is independent thinker but can also collaborate well with other functions.
Responsibilities
Within the Adobe Experience Manager platform, manage content updates on the General Industrial website including creating new pages and editing existing pages.
Perform site audits of current external website and internal communications website and provide UX and content recommendations.
Translate campaign initiatives into user flows and build wireframes that produce positive experiences with digital assets and intuitive user experiences.
Work with segment stakeholders to identify segment communication goals, Client current UX problems with usability and findability that exist on current internal site and devise elegant solutions to solve those problems.
Keep abreast of competitors digital experiences and industry trends to ensure company remains competitive in the space.
Communicate design ideas to Business Group leaders for implementation and development of new web components.
Qualifications
3-5 years of experience in UX, content development, web development or web design
Experience in integrated marketing/communication departments
Interested in customer journeys, personas, market trends, technical products and solutions
B2B background preferred
Background in Industrial industry is a plus
Mandatory:
3-5 Years of Experience
Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
As a member of the MarCom team, the UX, and Web Content Specialist will work closely with the MarCom Director and MarCom Manager supporting marketing efforts. This role is ideal for an individual who is resourceful and self-sufficient. This role requires someone who is independent thinker but can also collaborate well with other functions.
Responsibilities
Within the Adobe Experience Manager platform, manage content updates on the General Industrial website including creating new pages and editing existing pages.
Perform site audits of current external website and internal communications website and provide UX and content recommendations.
Translate campaign initiatives into user flows and build wireframes that produce positive experiences with digital assets and intuitive user experiences.
Work with segment stakeholders to identify segment communication goals, Client current UX problems with usability and findability that exist on current internal site and devise elegant solutions to solve those problems.
Keep abreast of competitors digital experiences and industry trends to ensure company remains competitive in the space.
Communicate design ideas to Business Group leaders for implementation and development of new web components.
Qualifications
3-5 years of experience in UX, content development, web development or web design
Experience in integrated marketing/communication departments
Interested in customer journeys, personas, market trends, technical products and solutions
B2B background preferred
Background in Industrial industry is a plus
Mandatory:
3-5 Years of Experience
Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.