Digital Marketing Specialist - Lead Generation - OneCV.ai

About Us

At OneCV.AI, we revolutionize the way resumes are created and tailored. Unlike other apps that require extensive user input for resume building or enhancement, our platform automates the entire process. All the user needs to do is copy and paste their resume, click the Submit button, and let our AI take care of the rest. In just a few minutes and without any further intervention, OneCV.AI crafts impactful content aligned with specific job descriptions while maintaining a simple, ATS-friendly format. With features like skill extraction, theme alignment, and smart inference, we save users hours of hard work, delivering polished, professional resumes that stand out to employers.

About the Job: Drive substantial growth in high-quality website traffic that converts into inbound leads for OneCV.ai

This is a fully remote contract position, open to candidates based in the US.

Key Responsibilities:

Traffic Growth and Lead Generation (40% of role)

• Develop and execute strategies to drive relevant website traffic and convert visitors into paying customers through optimized landing pages, lead capture mechanisms, and targeted advertising campaigns.
• Plan, implement, and manage paid search and social media campaigns to attract users and generate high-quality inbound leads.
• Continuously monitor and report on traffic, conversions, and lead quality metrics to refine marketing efforts and ensure consistent growth.
• Design and manage user-centric ad campaigns and marketing initiatives that position OnecV.ai as the go-to platform for personalized resume customization.
• Perform keyword research and optimize website content to attract job seekers and professionals searching for personalized resume solutions.
• Develop and execute a content strategy that aligns with OneCV.ai's rapid growth goals, focusing on SEO optimization and key moments in the buyer's journey.
• Create and curate high-quality, industry-relevant content (e.g., blog posts, tips for job seekers, success stories, and product guides) to drive traffic and build brand credibility.
• Implement a link-building strategy to enhance domain authority and increase visibility in search engine rankings.
• Monitor and analyze SEO performance metrics, leveraging data insights to make continuous improvements that accelerate traffic growth and conversions.
  
  
• Set up and manage analytics to track performance and user engagement.
• Provide KPI reports and identify trends to optimize growth strategies.
• Make data-driven adjustments to improve conversions and customer experience.
• A driven, self-starter with a strategic mindset and a knack for creative problem-solving, continuously learning and thriving in fast-paced, early-stage deep tech and B2C startups.
• Over 3 years of hands-on experience owning marketing efforts, with a focus on demand generation, building strategies that drive growth, and adapting to the unique challenges of scaling businesses.
• Meticulous project manager with a sharp eye for detail and strong communication skills, excelling in both written and verbal formats to keep teams aligned and focused on key objectives.
• A collaborative team player who values diverse perspectives and consistently delivers impactful results that align with ambitious startup goals.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• At least 3 years of experience in B2C digital marketing, with a strong emphasis on lead generation and performance-driven campaigns.
• Demonstrated success in driving significant increases in website traffic and lead generation through effective marketing strategies and channels (X, Facebook, LinkedIn, Instagram, TikTok)
• In-depth knowledge of SEO, content marketing, and digital advertising best practices to optimize visibility and engagement.
• Exceptional analytical skills, with proficiency in tools such as Google Analytics, Adobe Analytics, SEMrush, and Tableau.
• Hands-on experience with marketing automation platforms, including HubSpot, Marketo, Pardot, or ActiveCampaign, to create and manage scalable campaigns.

Compensation:

• Contract: $25- 45/h + Performance Based Bonus
• Performance-Based Bonus tied to traffic and lead generation targets