Digital Marketing Specialist (HYTE) - iBUYPOWER

Description

Key Responsibilities

• Lead the strategy, execution, and optimization of paid digital campaigns across platforms such as Google, Facebook, Instagram, etc. to drive user acquisition, revenue, and brand awareness.
• Oversee budget allocation, forecasting, and performance monitoring across paid channels to ensure efficient ad spend and achievement of performance targets. 
• Implement A/B testing frameworks to optimize ad copy, creative elements, targeting, and landing page performance to increase conversions and reduce cost-per-acquisition (CPA). 
• Analyze campaign data (CTR, conversion rates, ROI) and provide actionable insights to improve performance and identify scaling opportunities. 
•  Develop and execute comprehensive SEO strategies including keyword research, on-page optimization, and technical SEO to improve organic search rankings and drive traffic growth. 
• Conduct SEO audits and implement technical fixes to enhance website performance, ensuring it aligns with search engine best practices. 
• Work with content and technical teams to ensure SEO-friendly content creation and website structure that maximizes visibility and engagement. 
• Monitor and report on SEO performance using tools such as Google Analytics and SEMrush, and adjust strategies to continuously improve rankings.
• Collaborate with the creative and content teams to produce high-quality, SEO-optimized blog posts, landing pages, and marketing copy aligned with business objectives and audience needs.
• Tailor content for different audience segments, ensuring a consistent and engaging brand voice across all marketing channels. 
• Manage and optimize email marketing campaigns, including the creation of email templates, segmentation strategies, and automation flows to improve engagement and conversion rates.
• Develop and execute SMS marketing strategies that align with overall digital marketing efforts, targeting key audience segments to drive engagement and sales. 
• Create and manage newsletters for sales campaigns, product launches, and community announcements, ensuring alignment with business goals and audience engagement. 
• Implement personalization and A/B testing in email and SMS campaigns to enhance user experience and increase open and click-through rates. 
• Monitor performance metrics, such as deliverability, open rates, and conversions, and refine strategies based on data insights. 
• Ensure alignment of SEO, paid media, email, and SMS strategies to deliver cohesive, multi-channel marketing campaigns that enhance brand awareness and customer engagement.
• Coordinate with cross-functional teams (creative, product, and technical) to execute marketing strategies that align with broader business objectives. 

Skills Knowledge and Expertise

• Up-to-date knowledge or Digital Marketing campaign background in PC Component, PC Gaming, and/or Gaming Peripheral industry a major plus.
• 3+ years of proven experience in digital marketing with a focus on SEO performance marketing, content creation, and email/SMS marketing. 
• Proficiency in managing paid digital campaigns, including knowledge of campaign staging, creative coordination, pacing, and optimization. 
• In-depth knowledge of SEO best practices and tools such as Google Analytics, SEMrush, or Ahrefs. 
• Strong content creation skills, with the ability to develop compelling, audience-specific copy for various digital channels. 
• Experience in managing and optimizing email and SMS marketing campaigns, including segmentation, automation, and A/B testing. 
• Experience in newsletter creation and management for key marketing initiatives such as product launches, sales campaigns, and community announcements. 
• Experience with analytics reporting, including performance tracking and presenting insights for data-driven decision-making. 
• Strong analytical skills with the ability to interpret data and provide actionable insights for continuous improvement. 
• Excellent communication and collaboration skills, with experience working in a fast-paced environment across cross-functional teams. 
• Ability to stay up-to-date on industry trends and platform updates, proactively identifying opportunities for scaling and optimizing marketing efforts. 
• If hired, must provide proof of full vaccination on start date, unless prohibited by federal, state, or local law. Full vaccination means receiving the second dose in a two-dose series (i.e. Pfizer, Moderna), or a single-dose vaccine (i.e J&J). Examples of proof of full vaccination include an original, photocopied, or digitally completed vaccination card that includes name, type of vaccine provided, and date of last dose administered.

Benefits

• Medical, Dental, Vision Insurance.
• PCP & Specialist Office Visit Reimbursements.
• Basic Life Insurance.
• PTO & Sick Leave Days.
• Paid Holidays.
• Day Off to Celebrate Your Birthday.
• 401K & Employer Match.