Digital Marketing Specialist - PROS

Reporting to the Digital Marketing Manager the Digital Marketing Specialist will help shape and own the implementation of PROS B2B social media strategy and support stakeholder online efforts to increase brand awareness and maximize conversion.

The Company - PROS:

PROS Holdings, Inc. (NYSE: PRO) is leading the shift to modern commerce, helping competitive enterprises create a personalized and frictionless experience for their customers. Powered with Dynamic Pricing Science, PROS solutions make it possible for companies to price, configure and sell their products and services with speed, precision and consistency across all sales channels. Our customers lead their markets across more than 10 sectors, and benefit from 30 years of accumulated knowledge and data science infused into our purpose-built solutions. PROS drives more than 200 million prices and 1.7 billion forecasts every day for enterprises in more than 30 industries around the globe. Our mission is to help companies and the people who work for them outperform. To learn more, visit pros.com.

A Day in the Life of the Digital Marketing Specialist:

• Develop and execute paid ads strategies. Create, manage, and optimize paid ad campaigns for airlines
• Utilize our internal PROS Offer Marketing tools to build campaigns, manage promotions and launch dynamic prices (airBLDr, airPromo, AirWire)
• Align paid ads strategies with Airline’s broader marketing goals (Understand the client goals and strategize to meet goals and stay within budget)
• Monitor and analyze campaign performance metrics
• Generate performance reports with actionable insights
• Manage and allocate the paid ads budget (Track spending and adjust budgets based on performance)
• Conduct A/B tests to evaluate ad performance, bid strategies, or any new feature
• Implement optimization data-driven techniques to reach desired ROI goals
• Communicate campaign performance and insights to clients on a regular basis
• Stay updated with industry trends and best practices (Google/Microsoft Ads betas, Google trends)

Required Qualifications - About you:

We are looking for candidates who possess the combination of the following achievements, skills and behaviors:

• Up to 2 years of experience in digital marketing with a focus on paid advertising
• Proficiency in using paid advertising platforms (e.g., Google Ads, Bing Ads)
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Experience with A/B testing and optimization techniques
• Clear understanding of Google’s smart bidding strategies. (target ROAS, target CPA, Maximize conversions, etc)
• Ability to manage budgets and allocate resources effectively
• Detail-oriented with strong organizational skills (Able to interpret data and provide insights and make data-driven optimization decisions)
• Proficiency in Microsoft Excel for data analysis and reporting

Preferred Qualifications:

• Experience with marketing analytics tools (e.g., Google Analytics, Tableau, Google Looker Studio)
• Certification in Google Ads or other relevant platforms
• Knowledge of SEO and other digital marketing channels
• Ownership and accountability, with the passion to pursue continuous improvement
• Bachelor's degree in marketing or a related field

Skills & Personal Characteristics:

• Ownership
• Innovation
• Care

Why PROS?

This is a unique opportunity to join the market leading company that has not only has 30+ years of proven success but also has a significantly under penetrated opportunity in a $30B addressable market.

PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.

Our people make PROS stand out from the rest. if you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.

Work Environment:

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.