Digital Marketing Specialist - Guitar Center
Frederick, MD
About the Job
Job Description
As a Digital Marketing Specialist at Music & Arts, you will play a critical role in driving the success of our digital marketing campaigns. You will be responsible for creating, optimizing, and analyzing performance marketing initiatives across various online channels to maximize our reach, drive customer acquisition, and meet conversion goals.
Key Responsibilities:
Campaign Management & Collaboration:
- Develop and execute performance marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- Work closely with cross-functional teams, including marketing, design, and merchandising teams, to align marketing efforts with overall business objectives.
Data Analysis and Optimization:
- Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and ROI.
- Identify trends, insights, and areas for improvement, and make data-driven decisions to optimize campaigns.
- Conduct thorough research to identify target keywords, audience segments, and demographics to optimize campaign targeting.
Budget Management:
- Manage and allocate marketing budgets effectively to ensure the highest possible return on investment.
- Provide recommendations for budget adjustments based on performance data.
Content and Creative Collaboration:
- Collaborate with the content and creative teams to develop compelling ad copy, visuals, and landing page content that resonate with our target audience.
- Ensure brand consistency and message alignment across all marketing materials.
- Plan and execute A/B tests to optimize ad creative, landing pages, and other campaign elements.
Competitor Analysis:
- Stay up-to-date with industry trends and competitors' marketing strategies to identify opportunities and threats.
- Make recommendations for adjustments to our marketing approach based on competitor insights.
Reporting and Communication:
- Prepare and present regular performance reports to stakeholders highlighting KPIs and insights.
- Clearly communicate strategies, progress, and results to cross-functional teams and management.
About Music & Arts
Music & Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.
The first Music & Arts was located in a small house in Bethesda, MD and run by founder Benjamin O'Brien. When Music & Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers -- a decision that remains intact to this day.
Since the 1990's, Music & Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music & Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music & Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.
Tojoinourband,you'llneedthefollowingexperience:
- Bachelor's degree in marketing, business, or a related field (or 4 years equivalent practical experience).
- 4+ years of proven experience in performance marketing, digital advertising, or a similar role.
- Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Business Manager, Google Analytics).
- Strong analytical skills and the ability to interpret complex data to make informed decisions.
- Excellent communication and collaboration skills.
- Adept at staying current with industry trends and best practices.
- Creative thinking and problem-solving abilities.
- Certifications in relevant marketing platforms (e.g., Google Ads, Facebook Blueprint) a plus.
- Detail-oriented and highly organized.
- Adaptable and able to thrive in a fast-paced environment.
If you're passionate about delivering business success by enhancing website & email performance, we'd love to hear from you.
Lovethisgigandwanttoapply?
Send your resume and cover letter today along with salary expectations!
Music & Arts is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐ related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to [email protected].