Digital Marketing Specialist - Email & Social Media - United Site Services

About USS:

United Site Services is the industry leader in comprehensive site services, committed to creating partnerships that help enable our customers’ project and event success. Our deep industry expertise, excellence in process management, and dedication to corporate responsibility are pillars of our value proposition; each supported by tangible, best-practice programs.

 

Our success is fueled by the dedication and collaboration of our diverse team, which includes field technicians, customer care representatives, sales professionals, and functional experts. Each member of our team plays a vital role in ensuring a seamless and reliable experience for our customers.

 

By joining United Site Services, you will be part of an organization that values continuous improvement, teamwork, and excellence in every aspect of our business.

Overview:

The Digital Marketing Specialist is highly motivated and will primarily focus on managing our email marketing campaigns and social media channels to drive engagement, increase brand awareness, with the end goal being to generate leads. This role has a solid understanding of digital marketing strategies, possess excellent communication skills and is adept at analyzing data to optimize campaign performance.

Responsibilities:

• Mange email marketing campaigns from conception to post-deployment
• Create engaging email content, including copy, visuals, and calls-to-action (CTAs)
• Segment email lists based on audience demographics, behaviors and preferences
• Monitor and analyze email performance metrics such as open rates, click-through rates (CTR), and conversion rates
• Implement A/B testing to optimize email content and delivery times
• Stay up-to-date with email marketing best practices and industry trends
• Manage and maintain our company's presence on social media platforms, including but not limited to Facebook, LinkedIn and Instagram
• Develop and curate engaging content for social media posts, including text, images, videos and infographics
• Monitor social media channels for mentions, comments, and messages, and respond in a timely manner
• Collaborate with cross-functional teams to align social media strategies with overall marketing objectives
• Analyze social media performance metrics and generate reports to track key performance indicators (KPIs) such as reach, engagement and conversion rates
• Stay informed about social media trends, algorithm changes and emerging platforms
• Develop and implement strategies to grow our email subscriber list and social media following
• Collaborate with the marketing team to integrate email and social media campaigns with other marketing initiatives
• Conduct market research and competitor analysis to identify opportunities for improvement
• Utilize data-driven insights to optimize email and social media campaigns for maximum impact and return
• Continuously test and iterate on strategies to improve campaign performance and achieve business goals
• Perform other duties as assigned

SUPERVISORY RESPONSIBILITIES

This position does not have direct supervisory responsibilities.

Qualifications:

QUALIFICATIONS

 

 

EDUCATION Min/Preferred Education Level Description Minimum 4 Year / Bachelors Degree in Marketing, Communications, or a related field.

EXPERIENCE Minimum Years of Experience Maximum Years of Experience Comments 3   proven experience in digital marketing, with a focus on email marketing and social media management

 

 

ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES

 

• Strong understanding of email marketing platforms (e.g., SalesForce Marketing Cloud, Mailchimp, Constant Contact) and social media management tools (e.g., Hootsuite, Buffer)
• Proficiency in data analysis and interpretation, with experience using analytics tools such as Google Analytics
• Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels
• Creative thinking and problem-solving skills, with a keen eye for detail
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
• Up-to-date knowledge of digital marketing trends, best practices and industry standards.

Physical Requirements:

PHYSICAL REQUIREMENTS

 

Demand	Frequency
Sit while answering phones or reply to emails	Frequent
Use hands and fingers to handle, control or feel objects tools or controls	Frequent
Repeat the same movements when entering data	Frequent
See details of objects that are less than a few feet away	Frequent
Speak clearly so listeners can understand	Frequent
Understand the speech of another person	Frequent
Focus on one source of sound and ignore others	Frequent
Hear sounds and recognize the difference between them	Frequent
See differences between colors, shades and brightness	Frequent

Benefit Summary:

All full-time employees working an average of 30 hours or more per week are eligible for the below benefits. Part-time employees may be eligible for similar benefits.

• Paid Time Off (pro-rated for Part-Time employees)
• Paid Holidays
• Medical/Pharmacy
• Dental
• Vision
• 100% Employer-Paid Short-Term Disability
• 100% Employer-Paid Long-Term Disability
• 100% Employer-Paid Employee Basic Life & Accidental Death and Dismemberment
• Voluntary Employee Life & Accidental Death and Dismemberment
• Voluntary Spousal Life
• Voluntary Dependent Life
• Hospital Indemnity, Accident and Critical Illness
• Commuter/Transit Account
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Health Savings Account
• 401(k) with employer match
• 100% Employer-Paid Employee Assistance Program (EAP)
• Employee Discounts

Salary Range: – / yearEEO Statement:

EEO STATEMENT

 

United Site Services is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation , gender identity or expression , age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.