Digital Marketing Specialist - Duly Health and Care

Digital Marketing Specialist- Duly Health and Care

Hybrid: 3 days in office, 2 days remote

Full-time: 830am-5pm

Location: Downers Grove, IL 60515 

Holistic benefits designed to help our team members flourish in all aspects of their lives, including:

• Comprehensive medical and prescription drug benefits that include medical coverage at 100% (after deductible) when utilizing a Duly provider.
• $5,250 Tuition Reimbursement per year.
• 40 hours paid volunteer time off.
• A culture committed to Diversity, Equity, and Inclusion (DEI) and Social Impact.
• 12 Weeks parental leave at 100% pay and a financial benefit for adoption and surrogacy for non-physician team members.
• 401(k) Match
• Profit-sharing program

• Managing the Duly brand/s social content calendars, content creation, handling content reviews, copywriting and publishing, while managing all channel reporting with manager.
• Capturing patient stories and team member engagement via multiple content formats, including graphics and video.
• Listen and monitor Duly’s social channels and mentions, while timely responding to and flagging any comments that need attention.
• Managing and leading multiple social media initiatives at the same time, supporting execution and influencing stakeholders.
• Analyze social trends and utilize social listening to report out insights into patient and prospective patient behaviors and interests related to social media.
• Maximize the utilization of our Social Media platform by learning all the features and functionality that could help streamline or improve our efficiencies.
• Stay up to date with each social media channel, including new and growing channels, to ensure we are maximizing their features and functionality.
• Understand digital marketing channels and be versed in how to manage and use those channels to drive patient acquisition.
• Support Duly brand/s website presence by ensuring all content is up-to-date and managing any content changes needed.
•  Support with the creation of digital assets for patient acquisition and retention campaigns, including email and landing pages.
• Other Digital Marketing projects as assigned.

• Proficiency with social media graphic and video creation, including capturing video and editing video for appropriate social media channel.
• Strong skillset in writing and editing social content. 
• Ability to communicate plans and ideas effectively to leaders within the organization.
• Knowledge of digital marketing and the interconnect between marketing channels.
• Positive attitude, detail oriented with good multi-tasking and organizational skills, in addition to problem solving skills.
• Excellent communication skills and the ability to work independently as well as collaboratively in a team environment.
• Experience in utilizing social media tools (Sprout Social, Hootsuite, etc), content management system platforms and email marketing platforms
• Bachelor’s degree in Digital Marketing/Marketing, Business, or related field is preferred
• 2-3 years of proven experience in Social Media and other digital marketing channels.