Digital Marketing Specialist - 60X Custom Strings

Cowansville, PA 16218

About the Job

60X Custom Bowstrings is a fast-growing organization consisting of 5 online archery brands headquartered in Cowansville, PA. We are seeking an experienced Digital Marketing Specialist to continue growing our business, increase brand awareness and increase our sales to the next level. We do prefer this position to be in house but may consider remote or 1099 contractor with the perfect candidate.

Basic Qualifications:

Exceptional work ethic, dependable, self-motivated, driven, analytical and strategic with the ability to work with minimal guidance.
Excellent computer skills including good working knowledge of Microsoft Office (Outlook, Word and Excel).
Strong communication skills.
Strong organizational and planning skills.
Ability to perform multiple tasks in a fast paced environment.
Minimum 2 years of professional digital marketing experience both organic and paid.
Strong Graphic Design skills with ability to produce and edit video & photography in a timely manner.
Google analytics, google ads and bing cpc experience a plus.
Strong time-management and organizational skills with the ability to balance multiple projects.
Strong written and communication skills.
Archery experience or knowledge is a huge plus

Responsibilities include but are not limited to:

Manage & maintain 4 company websites (Wordpress & Bigcommerce).
Content creation, editing,posting, scheduling and monitoring on all social media outlets to increase engagement, following & conversions.
Create and maintain paid social advertising campaigns in Facebook, LinkedIn, Twitter, google and bing for highest ROI.
Create daily content, graphics/design, and web development to ensure high quality ads and landing pages that improve conversions.
Produce & review reports to evaluate campaign performance.
Ability to produce projections, audits, competitor analysis, and recommendations for business development ppportunities.
Create and manage company giveaways
Introduce, manage and grow company reward and ambassador program
Manage field staff program including selection, promotion and tracking
Monitor online forums for posting and guidance opportunities
Creating ebay, amazon and ecommerce product listings.
Produce, manage & optimize Weekly Mailchimp Email Campaign with over 260K subscribers.
General marketing.
Photography & Video production, editing & uploading.

Benefits:

Salary plus commission
Endless earning potential
Annual performance reviews.
Health & vision Insurance.
401K with employer match.
Paid vacation & holidays.

Must pass drug test and background check Interested applicants please include cover letter with salary requirements and case examples of past campaign performances.

Find out more about us:

www.60xcustomstrings.com

https://www.facebook.com/60XCustomBowStrings/

About 60X Custom Strings:

3 time world and 5 time national champion Brad Patsy founded 60X Custom Strings with a goal to provide the best possible products at the best possible price for target archers & bow hunters alike. With over a 90 world titles and over 800 national championships since 2001, 60X Custom Strings are known for quality and performance. 60X Custom Strings has become an industry leader providing top quality strings to OEM bow companies, distributors, dealers/retailers and retail customers worldwide. With our state of the art production facility and proprietary equipment and processes we are able to build the best strings in the business while keeping the price affordable for everyone from the weekend bow hunter to the tournament archer that competes worldwide.

Source : 60X Custom Strings