Digital Marketing Specialist - Noxgear

????? ABOUT NOXGEAR

We design, make and market some of the most innovative active lifestyle gear on the planet!

We are proudly located in Columbus, Ohio! O-H....

We have the absolute best customer support.

Founded by two aerospace engineers in 2013.

** OVERVIEW **

We are seeking a driven, resourceful digital marketing specialist that works with laser-focus, great communication and sweats the details of the details?? In this role, working under the guidance of the eCommerce Director, you will manage and execute marketing initiatives across channels and platforms. You will collaborate with the internal team and external contributors to ensure campaigns are delivered with precision and impact.

WHAT YOU'LL DO

Execute and Implement the Digital Marketing Plan

• Execute and implement marketing strategies, campaigns, content creation, and other initiatives across social, email-sms, website, Amazon and more under the guidance and direction of the eCommerce Director.

Paid Social Ads:

• Create and manage paid social ad campaigns across platforms, including audience targeting, ad creation, and performance optimization.

• Monitor ad performance, analyze key metrics and adjust campaigns as needed.

Email and SMS Marketing:

• Develop and deploy email and SMS marketing campaigns, including segmentation, A/B testing, and performance tracking.

• Maintain and optimize automated email flows and personalized communication strategies to improve customer engagement and retention.

eCommerce Site and Amazon Storefront:

• Oversee updates, new product detail pages, content, and optimizations for the eCommerce website to improve user experience and conversion rates.

• Manage the Amazon storefront, including product detail pages and promotions.

Sales Calendar:

• Manage and ensure execution against a sales calendar, aligning marketing initiatives with key sales and promotional events.

Content and Creative:

• Coordinate with external freelancers (image and video editors, copywriters) to create high-quality, on-brand content for campaigns.

• Ensure timely delivery and alignment of creative assets with marketing plans.

Ambassador and Affiliate Program Management:

• Manage relationships with our amazing brand ambassadors and creators, ensuring they have the tools and support to promote the brand effectively.

• Track and evaluate ambassador performance, optimizing strategies to amplify their impact.

Data Extraction and Reporting:

• Extract and analyze data, generate reports, and provide insights to facilitate strategic decisions and marketing planning.

IDEAL ATTRIBUTES

• Ability to exert laser focus with attention to detail

• Observant, organized and thoughtful

• Creative outside the box thinker

• Excels with minimal direction (self-motivated)

• Quick to learn new technologies and online platforms (i.e. Facebook ads manager, Klaviyo email marketing, Google Analytics, etc.)

IDEAL EXPERIENCE & SKILLS

• Meta Ads Manager
• Google Sheets (Google Workspace)
• Canva
• Klaviyo
• GA4 / Looker Studio
• eCommerce website management (Wordpress-WooCommerce)
• Amazon SellerCentral
• Data Analysis
• Task focus and priority management
• Innovative Mindset

ADDITIONAL BENEFITS

• Full coverage of premium payments for medical, dental, and vision insurance.
• Company-sponsored Simple IRA plan with a 1:1 match up to 3% of your annual salary.
• Annual contribution to employee HSA.
• Vacation, sick and personal time are covered by an unlimited personal time off (PTO) policy.