Digital Marketing Product Specialist - MasterCard

Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results. Title and Summary Digital Marketing Product Specialist Overview: Who is Mastercard? What role do we play in the modern world? Are we an enabler of purchases or a facilitator for transactions? We play a much larger role in the world by enabling those that have no access to financial systems. We have the technology, people, and Brand to serve modern society. Today, we are a global tech company that connects everyone to endless possibilities, priceless possibilities. Overview The Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include payments-focused consulting, loyalty and marketing programs, business Test & Learn experimentation, and data-driven information and risk management services. Client verticals include Financial Institutions, Retail & Commerce and Digital Partners and many others. We are looking for an experienced Digital Marketing Specialist within the Advanced Analytics Product Management team to play a role in product and commercialization/go-to-market strategy for its products. This person will be part of a team of a team focused on digital marketing use cases and will be expected to assist in key activities including development of the go-to-market strategy, defining the product value proposition and pricing, create sales and delivery materials and play a key role in sales and delivery enablement. The ideal candidate has experience in and a robust understanding of the advertising technology industry, most prominently Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), Data Management Platforms (DMPs), and Customer Data Platforms (CDPs). Experience activating advertising within this ecosystem is preferred. This individual will partner closely with other members of the Global Product Management team to ensure product strategy, roadmap and vision is aligned. Position Responsibilities • Contributes to product and business and manages long-term and short-term strategic initiatives for a commercialized Redemption products • Contribute to overall strategy of product evolution, while also establishing the go-to-market strategy, optimize products and resources, implement incremental improvements within the product’s life cycle, conduct ongoing care and maintenance • Drive tangible data-driven business outcomes at the product level, manage to a quantified scorecard continuously monitoring and analyzing key performance indicators and optimizing product performance • Interpret and apply program vision and strategy to product strategy and roadmap for the Products they manage, clearly communicating it to key stakeholders on an ongoing basis • Drive a user-centric culture of data driven, test and learn experimentation, continuously assessing and enhancing the Product user experience. Partner with Delivery and Servicing teams to ensure that Products are easy to deploy and deliver a great experience during operation • Demonstrate awareness of Mastercard's broader Product offering and the ability to leverage Products from other business areas to augment Product capabilities • Leverage data to quickly identify Product performance challenges, creating proactive plans to drive usage and revenues. Use data-driven analysis to prioritize resources to deliver against the plan • Ensure that the broader Mastercard organization is enabled to sell focus Products by creating compelling communications & marketing content in partnership with Marketing • Partner with the Guilds to create and share best practices within the Program with a focus on driving continuous improvement in the Program’s operating model • Provide regular coaching and feedback to direct reports and partners to grow individual functional skills, experience and leadership capabilities • Demonstrate a commitment to continuous learning by leveraging the learning & development curriculum to augment existing knowledge, skills and experiences About You • Acquisition marketing experience, with good understanding of the current ad-tech ecosystem • Experience using current ad-tech products to execute marketing campaigns • Familiarity and experience in high growth environment where priorities shift rapidly • Ability to use hard data and metrics to back up assumptions and develop business cases • Demonstrated ability to operate with complete independence and autonomy • Can communicate to executives, peers, and staff with impact, eloquence, and authenticity • Demonstrated experience building relationships, partnering with and influencing executive leadership while commanding the respect of the individual product teams across the organization Salary Band: $89,000-$141,000 Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more. Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.