Digital Marketing Manager- Web/Analytics - Inspira Financial

Take the next step in your journey at Inspira Financial. You will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of forward-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to integrity. Join us as we strengthen and simplify the health and wealth journey – relentlessly pursuing better outcomes for all. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.

Don’t meet every single requirement? Here at Inspira Financial, we believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Inspira Financial is the place for you! We look forward to receiving your application! Check out this Inspira Financial video to learn more about our company!

HOW YOU WILL SOAR:

The Digital Marketing Manager will report to the Director, Marketing Technology & Operations in the Marketing Department. This role is responsible for developing and managing Millennium Trust’s multi-channel online presence to achieve client retention and brand recognition, and improve client satisfaction. The incumbent will be accountable for all efforts established and implemented throughout Digital platforms including the company websites, and other channels as opportunities are presented. The Digital Marketing Manager will work closely with the rest of the Digital Marketing Team, Marketing Brand Teams, Marketing Insights, Client Services, Technology, and outside agencies/vendors. The ideal incumbent will be highly enthusiastic, proactive, and able to take initiative.

• Lead development & execution of website, landing pages and user funnels with Brand team translating marketing objectives into data-driven campaigns that drive engagement and retention.
• Champion a test and learn mindset to drive constant improvements in business and marketing campaign performance with iterative improvements that achieve business metrics.
• Own relationship with outside digital vendors to manage partnership, write/share briefs, develop plans and execute on both new and ongoing projects
• Collaborate with Marketing Insights to leverage data and reporting to unlock insights and identify areas of improvement and adjustments to optimize campaigns in real time.
• Own and lead all content management
• Establish and manage targeting and list segmentation strategies.
• Drive and manage the internal approval process, including cross-functional approvals, such as Sales, Client Service and Legal when required
• Other duties as assigned

IF YOU HAVE SOME OR ALL OF THE FOLLOWING, APPLY:

• Bachelor's Degree in Marketing, Communications, or related field
• 7+ years of applicable experience
• 1 to 3 years of leadership experience
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Content Management Systems , WebTrends, SEMRush, DubBot, Sequal, etc.)
• Experience managing SEO/SEM, social media and/or display advertising campaigns
• Ability to proactively analyze, problem-solve and make quick sound decisions
• Ability to multitask, collaborate and prioritize in a fast-paced and deadline-driven environment
• Ability to take constructive feedback and willingness to learn and experiment
• Strong written and verbal communication skills
• Proficiency working within Content Management system (Adobe Experience Manger or Drupal preferred but not necessary)
• Solid understanding and knowledge of data integrity and email analytics
• Advanced proficiency with MS office applications including Word, Excel and PowerPoint
• Experience with Adobe Creative Suite, SharePoint
• Familiarity with Google Adwords
• Must be self-motivated, highly organized, and able to manage projects with minimal direction
• Team player, has creative energy, shares thoughts and ideas and possesses a positive attitude

Inspira Financial provides health, wealth, retirement, and benefits solutions that strengthen and simplify the health and wealth journey. With more than 7 million clients, representing over $62 billion in assets, Inspira works with thousands of employers, plan sponsors, recordkeepers, TPAs, and other institutional partners — helping the people they care about plan, save, and invest for a brighter future. Inspira relentlessly pursues better outcomes for all with our automatic rollover services, health savings accounts, emergency savings funds, custody services, and more. Learn more at inspirafinancial.com.

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We have been recognized for our remarkable growth on lists such as Crain’s Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In’s 2023 Best Places to Work and Gallagher’s 2022 Best-In-Class Employer awards.