Digital Marketing Manager - Alimentiv

Digital Strategy, Website & Analytics

• Oversee and execute comprehensive digital strategies ensuring exceptional experiences across all channels aligned with our brand direction and commercial goals.
• Lead the development & management of our websites and all other digital platforms, ensuring a seamless customer experience (CX) and improve overall performance.
• Develop and execute successful SEO strategies to improve organic search rankings and drive targeted audiences to our website.
• Support and facilitate the launch of new websites initiatives and all campaigns.
• Implement dashboards and other analytical tools to track ROI and establish regular reporting to track effectiveness of digital marketing efforts and optimize performance.

Marketing Automation / Operations

• Lead the marketing automation efforts to drive targeted campaigns and improve conversion rate with Salesforce Marketing Cloud Engagement (formerly PARDOT).
• Maintain clean & efficient database segmentation for all stages of the funnel.
• Ensure conversion tracking is installed accurately on all digital assets on an ongoing basis.
• Lead management processes, including sales funnel, lead scoring, lead grading, sales and marketing handoff, and related topics.
• Campaign management processes, including campaign hierarchy, campaign influence, marketing attribution, and related topics.
• Understand current Marketing Cloud implementation and assist with configuring features (like approvals) then provide training.

Campaigns Management & Social Medias

• Participate in the development and execute company's social media strategy and relevant campaigns to support Alimentiv's brand visibility and lead generation across relevant platforms.
• Oversee, create, and curate content for social media platforms in collaboration with the scientific marketing content writer.
• Create and manage a comprehensive social media plan and calendar for the year.
• Establish new business profiles on all relevant social media platforms and ensure consistency of branding across all channels.
• Analyze social media performance data and use it to inform future campaigns and strategies.
• Stay up to date with social media trends and best practices and implement new ideas as appropriate.
• Collaborate with internal teams to develop and execute cross-functional paid campaigns.

Qualifications & Skills

• Minimum of a bachelor's degree in marketing and 5-10+ years of experience executing and demonstrating digital marketing value/
• 5+ years of experience working with a CRM platform, ideally Salesforce (but others could include HubSpot, Microsoft dynamics, SugarCRM).
• 5+ years of experience managing websites with a CMS solution (WordPress, Joomla or Drupal).
• Experienced in a CRO or life sciences environment preferred.
• Strong knowledge of clinical research and/or imaging services in CROs.
• Expert in management of websites, optimization, landing pages, CX touchpoints/journey, UTMs.
• Experience in managing PPC campaigns, website content, and digital integrations.
• Strong knowledge of digital marketing tools and platforms, including Google Ads, Google Analytics, social media advertising, and SEO/SEM principles.
• Up to date with the latest trends and best practices in B2B digital marketing.
• Proven experience developing and implementing successful social media campaigns.
• Strong analytical skills and data driven thinking, ability to analyze data and provide recommendations.
• Ability to develop comprehensive performance reports with actionable insights.
• Strong attention to detail and ability to multitask.
• Ability to work in a fast-paced environment.

Working Conditions

• Home-based
• *Accommodations for job applicants with disabilities are available

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