Digital Marketing Manager at The Computer Merchant, LTD.
About the Job
JOB TITLE: Digital Marketing Manager
JOB LOCATION: Remote
WAGE RANGE*: $47 - 49/hr W2
JOB NUMBER: HUJP00009125
REQUIRED EXPERIENCE:
Required technical skills: Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.
JOB DESCRIPTION:
Working under the direction of the manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of academic or business objectives.
Work with communicators, marketers or program managers to identify marketing goals, audiences and messaging. Research available markets and channels. Recommend or select the best ones for the initiative. Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with managers, ad agencies contracted by, and third party designers or other creatives. Produce digital marketing copy and content as needed. Ensure deliverables are consistent with the brand and quality standards and or the school, as well as its global reputation for excellence. Projects may include related non digital marketing elements, such as print or radio.
Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising. Experience and expertise in paid search, search engine optimization and web analytics. Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the client. Educate and consult with Client team members on advertising efforts, digital marketing product capabilities and digital media trends.
Will liaise with and represent client's interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices, budgets, and media plans to optimize Client's media investment.
Equal Opportunity Employer Veterans/Disabled
* While an hourly range is posted for this position, an eventual hourly rate is determined by a comprehensive salary analysis which considers multiple factors including but not limited to: job-related knowledge, skills and qualifications, education and experience as compared to others in the organization doing substantially similar work, if applicable, and market and business considerations. Benefits offered include medical, dental and vision benefits; dependent care flexible spending account; 401(k) plan; voluntary life/short term disability/whole life/term life/accident and critical illness coverage; employee assistance program; sick leave in accordance with regulation. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
JOB LOCATION: Remote
WAGE RANGE*: $47 - 49/hr W2
JOB NUMBER: HUJP00009125
REQUIRED EXPERIENCE:
Required technical skills: Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.
JOB DESCRIPTION:
Working under the direction of the manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of academic or business objectives.
Work with communicators, marketers or program managers to identify marketing goals, audiences and messaging. Research available markets and channels. Recommend or select the best ones for the initiative. Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with managers, ad agencies contracted by, and third party designers or other creatives. Produce digital marketing copy and content as needed. Ensure deliverables are consistent with the brand and quality standards and or the school, as well as its global reputation for excellence. Projects may include related non digital marketing elements, such as print or radio.
Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising. Experience and expertise in paid search, search engine optimization and web analytics. Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the client. Educate and consult with Client team members on advertising efforts, digital marketing product capabilities and digital media trends.
Will liaise with and represent client's interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution. Will conduct periodic audits of invoices, budgets, and media plans to optimize Client's media investment.
Equal Opportunity Employer Veterans/Disabled
* While an hourly range is posted for this position, an eventual hourly rate is determined by a comprehensive salary analysis which considers multiple factors including but not limited to: job-related knowledge, skills and qualifications, education and experience as compared to others in the organization doing substantially similar work, if applicable, and market and business considerations. Benefits offered include medical, dental and vision benefits; dependent care flexible spending account; 401(k) plan; voluntary life/short term disability/whole life/term life/accident and critical illness coverage; employee assistance program; sick leave in accordance with regulation. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
Salary
47 - 49 /hour