Digital Marketing Manager (The Square) - Related

The Digital Marketing Manager position presents an opportunity to join a growing division within an established organization of creative-minded real estate professionals. Focused on promoting the company’s dynamic shopping, dining and events destination in downtown West Palm through thoughtful and compelling storytelling, this role works alongside the Events & Marketing Manager and Marketing Director (to whom the role reports) to create, produce and analyze campaigns across all digital channels. This position will be responsible for co-developing and implementing digital marketing strategies, optimizing and maintaining the brand’s digital and social presence, collecting and reporting on data and supporting Related Southeast’s brand positioning and image.

Primary Responsibilities:

• Plan, develop and execute digital marketing campaigns across all digital channels and formats including social media, digital display ad networks, email, rewards app and proprietary and third-party websites
• Develop and implement influencer marketing strategies, manage outreach and foster relationships with influencer community in local, regional and feeder markets
• Create content for e-newsletters, social media, rewards program, presentations, brochures, invitations, marketing signage, merchandise and other collateral
• Maintain day-to-day management across digital channels highlighting activities and brand pillars
• Capture, edit and post photos and videos for social channels during events, (note that some events may take place outside of corporate business hours)
• Develop weekly and monthly reports on performance of all digital marketing channels and campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights on digital platforms, and optimize performance based on the insights
• Maintain library of presentations, collateral, photography and videography
• Manage public perception and reputation through active community management across social media and review sites
• Collaborate with agencies and other partners on creative and content
• Track and report on marketing budget

• At least 3 years of relevant marketing experience, working on content creation and execution
• Bachelor’s degree in marketing, communications, or related field
• Experience working in a high profile, commercial environment - real estate, hospitality, architecture or lifestyle marketing experience a plus
• Solid understanding of and experience with implementing digital growth strategies across multiple platforms
• Experience using social media channels to build brand awareness and drive sales
• Experience with social media management tools and social listening platforms (including but not limited to Sprout Social and Google Analytics)
• Exceptional communication skills, both written and verbal
• Strong copywriting skills with the ability to communicate the brand’s voice and messaging including the delivery of an exceptional guest experience
• Tapped into social trends and culture
• Proficiency in Microsoft Word, Excel and PowerPoint
• Ability to carry out basic tasks on Adobe Creative Suite, Photoshop, InDesign and Movie Maker or similar platforms
• Must be detail-oriented with strong organizational skills
• Ability to multi-task, shift direction easily and be proactive
• Ability to work well under pressure and within a fast-paced work environment
• Diligent, accountable and able to follow direction well

Benefits:

• Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program
• Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities

Related values diversity in backgrounds and experiences. We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.

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Formed in 1972, Related is the most prominent privately-owned real estate firm in the United States.  Headquartered in New York City, the company has offices and major developments across the world.  Related owns and manages a premier portfolio of assets valued at over $60 billion, including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side.   

Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued.  Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit.  In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business.  Learn more about Related at www.related.com. 

Related Southeast is dedicated to building well-connected and culturally enriched communities.  For over two decades, Related Southeast has worked to develop dynamic neighborhoods that are inclusive, innovative, and vibrant.  With completed and ongoing developments in West Palm Beach, including The Square, 360 Rosemary, and One Flagler, Related Southeast is making long-term investments to transform and support local communities.  Learn more about Related Southeast at www.relatedsoutheast.com.