Digital Marketing Manager - Paid/Performance - Primo Water Corporation

At Primo Water Corporation, we believe in creating healthier lives, healthier communities, and a healthier planet--that's the One Primo Way. Our associates have created a rich and proud legacy that goes back well over 100 years. We believe investing in our associates is vital--we are empowering our teams to embrace diversity of thought, solve problems faster, and create innovative solutions that meet our customers' needs now and into the future. We are One Primo Team unified by a common purpose: Inspiring healthier lives through Water Your Way.

At Primo Water, we are committed to empowering associates to live our shared values and provide opportunities for our associates to grow and celebrate being part of a winning team. Our comprehensive benefits package empowers you to maximize your money, live a healthy life, and grow personally and professionally. We call it the Primo Life Advantage! We offer Medical, Prescription Drug, Dental, Vision, Life Insurance, Income Protection, Vacation, Holidays, and Sick Time.

We also provide support to help you continue to prepare for retirement with our 401(k) Savings Plan, employer contributions to Health Savings Accounts & the opportunity to purchase Primo Water stock at a discounted price through our Employee Stock Purchase Program.

Primo invests in the whole person so that you can build your future along with ours. We are looking for qualified candidates ready to make a splash and dive headfirst into our One Primo Team. Please visit our website https://www.careers.primowatercorp.com for more information about Primo Water North America. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.

If you are a current associate of Primo Water, please apply via myADP.

As a  Digital Marketing Manager for Paid Media and Performance, you will oversee paid media acquisition campaigns for three (3) key areas of the Primo Water business: new customer adds for North America water direct business which is our 3/5g business that delivers to home and offices in US and Canada under the Primo Water national brand and our regionals (i.e. Canada = Canadian Springs); water connectivity on the razor/razor blade model where our water options connect directly with purchases of our dispensers; and our other business services = Filtration, Refill/Exchange under the Primo Water flagship brand name. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.

Salary Range:  $105,000 - 125,000 plus bonus

Responsibilities:

• Analyze and optimize campaign performance with media agency/director by reviewing day to day data-driven insights and strategy using quantitative analysis.
• Collaborate with media agency and assist in overseeing acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and/or Facebook Ad Manager.
• Effectively communicate complicated analysis by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Oversee test strategies and innovation of creative assets with paid media agency.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
• Keeping abreast of emerging technologies and developments in the digital industry.
• Collaborate with marketing team to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best.
• Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)

• Bachelor's degree in a related field such as Business, Marketing, Statistics, Communications, or other business-related.
• 3-4 years work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Experience using Google Anaytics, Bazaarvoice, Brightedge, FullStory, Tableau or similar tools.