Digital Marketing Manager at Silgan Containers

Digital Marketing Manager

Oconomowoc, WI

What we can offer you:

• The chance to work for $3 billion company that makes food cans for America's favorite Consumer Packaged Goods brands.
• Excellent salary and comprehensive benefits, including health, dental, vision, and more.
• Add-on benefits like pet insurance, and state of the art wellness programs for customized online workouts, and more.
• 401k retirement savings plan with a 6 percent employer match.
• 15 paid vacation days, which you are encouraged to take, plus 10 paid holidays annually.
• Invest in your growth with tuition assistance opportunities.
• Stability in a growing, environmentally conscious, publicly traded company.
• Opportunity to showcase your skills alongside America's most respected brands and food manufacturers.

What you will do:

• Guide B2B and B2C advertising campaigns on ecommerce channels like Amazon Seller and Walmart Online.
• Facilitate digital marketing endeavors while ensuring alignment with Silgan Containers' brand strategy and communication standards.
• Efficiently manage marketing and branding projects, ensuring timely and effective execution.
• Collaborate cross-functionally with Sales, Tech Services, HR, and Sustainability departments to produce integrated marketing efforts.
• Craft and execute digital marketing campaigns targeting diverse internal and external audiences across various channels and platforms.
• Develop and implement a comprehensive social media strategy, curating engaging content that enhances brand visibility.
• Oversee social media activities and deliver insightful reports for stakeholders, quantifying campaign performance and audience engagement metrics.

What you need to have:

• Bachelor's degree in business, marketing, public relations, or a related field.
• 5+ years of digital marketing experience with demonstrating expertise in corporate social media management.
• 3+ years of experience in corporate communications and content strategy.
• Prior exposure to corporate marketing, branding, or public relations is preferred.
• Proficiency in ecommerce platforms, particularly Amazon Seller and Walmart Online, with a track record of online profitability.
• Comprehensive knowledge of digital metrics and proficiency in reporting tools like Google Ads and Google Analytics.
• Demonstrated project management skills and financial acumen to assess return on investment.
• Exceptional copywriting skills to craft compelling messaging that resonates with target audiences.
• Experience in the CPG industry is helpful, but not required.

Who we are:

• Silgan's reputation is based on a foundation of quality, excellence, and unsurpassed technical expertise.
• A company that strives toward sustainability by reducing our carbon footprint, selecting like-minded suppliers, and providing recyclable products.
• Silgan Containers has set sustainability targets through 2030 to source more renewable energy, reduce greenhouse gas emissions, and divert our waste from landfills to foster environmental stewardship.