Digital Marketing Manager - Westgate Resorts

About Westgate Resorts
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Westgate Resorts is seeking a dynamic and enthusiastic Digital Marketing Manager. Reporting to the National Director of Marketing, this position will create and deliver on timeshare, vacation ownership, and event attendance strategies and initiatives via digital lead generation and partnership vehicles. Individuals will create engaging content, launch digital campaigns for email, social media, and paid advertising, and work with key partners to deliver projects and assets that enable to overall lead generation strategy and goals of the company through all channels.

To perform this job successfully, an individual must be able to perform each essential duties and responsibilities satisfactorily. Additionally, the person must possess and adhere to the following core company values:

• Integrity
• Passion
• Work Ethic

Essential Duties and Responsibilities: 

Digital Marketing Management 

• Lead strategy and implementation of all timeshare/event digital marketing-related digital marketing including email engagement and social media campaigns.
• Point of contact for all CMS-related items for timeshare/event digital marketing
• Develop and implement email and text-based lead generation and engagement strategy.
• Work with Division and Department leaders to operationalize brand strategies throughout the organization’s recruitment functions to align with business objectives, marketing strategies, and compliance management issues. 
• Develop and maintain relationships with key internal business partners and senior management.
• Build and execute paid and organic search/social campaigns via channel managers/project launches that drive lead pipelines for key segments.
• Continuously manage our return on investment on all digital campaigns and resources to drive lead pipeline and community building.

Content Creation and Curation Initiatives

• Leads/launches the development and deployment of branding content generation projects.
• Create an annual plan and content schedule to deploy throughout the team. 
• Produce direct-to-prospect content, as well as develop centralized tools, templates, and content for use by marketing partners & teams in their engagement with prospective leads.
• Communicate and evangelize editorial/marketing content vision and capabilities with larger team, at all levels.
• Partner with internal brand and marketing partners to develop storytelling strategies, briefs and activation strategies to discover new markets for leads, prospect new leads, cultivate existing leads database, differentiate Westgate Resorts (or other sub company entity) as a brand, amplify reach and engage prospects across digital channels.
• Work with team members and agency partners to generate fresh and engaging campaign and experience ideas to deliver on business goals, build pipeline and brand affinity.

Measurement and ROI

• Oversee a robust measurement program and drive optimization of advertising campaigns, media choices, and digital properties.

Experience:

• 5+ years of relevant professional experience supporting a timeshare/travel/event digital marketing function/market
• 6+ years of marketing, advertising, or branding experience developing and executing integrated marketing campaigns across multiple markets, with internal and external partners including creative agencies and media partners.
• Experience with performance measurement analytics and tools, budget management, and implementing cost controls.

Education & Certifications:

• BA in Communications, Marketing, or related field preferred and/or a combination of education, training, and experience.

Skills/Knowledge:

• Excellent communicator, both verbally and in writing
• Content Management Systems (CMS) knowledge and experience 
• Tactical hands-on knowledge or familiarity with hotel marketing digital (direct) channels such as email, social media, search ads, social ads, online PR, online distribution, retargeting/recapture mechanisms, and META travel ads.
• Account management experience or Client Success Management experience specifically for hotels/resorts/META sites/OTAs.
• Basic UX/UI/CRO skills.
• Basic copywriting, and headlining skills.
• Proficient in MS Office Suite (Word / Excel / PowerPoint etc.)
• Prior experience in travel, timeshare & hospitality is a plus.

Travel Requirements

• Limited travel is required. Approximately 15% of the time.

Supervisory Responsibilities: None

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email WGAccommodations@wgresorts.com with the job title and the location of the position for which you are applying.