Digital Marketing Manager - Concord Music Group, Inc.

Concord is the independent, worldwide leader in the development, management and acquisition of sound recordings, music publishing, theatrical performance rights and narrative content. Headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne and Miami, Concord also has staff in Auckland, Sydney, Tokyo and Toronto. The Company’s catalog consists of more than 1 million songs, composed works, plays, musicals and active recordings which are licensed in virtually every country and territory worldwide.

Craft Latino is home to one of the largest and most prestigious collections of Latin music master recordings and compositions in the world. Its rich and storied repertoire includes legendary artists such as Antonio Aguilar, Joan Sebastian, Pepe Aguilar, Celia Cruz, Héctor Lavoe, Willie Colón, Ray Barretto, La Lupe, Ruben Blades and the Fania All Stars, to name just a few. Renowned imprints with catalogs issued under the Craft banner include Musart, Fania, TH, Panart, West Side Latino and Kubaney, among many others. Craft creates thoughtfully curated packages, with a meticulous devotion to quality and a commitment to preservation, ensuring that these recordings endure for new generations to discover.Craft Latino is the Latin repertoire arm of Craft Recordings, the catalog label team for Concord. For more info, visit CraftRecordings.com.

The Digital Marketing Manager, is responsible for the planning, execution and management of the social media platforms and channels and for Discos Musart and Fania Records.  Works under general supervision.

What you’ll do:

• Support the Marketing/Project Management team to translate all marketing activities into comprehensive social and digital strategies, to drive music sales/streams, boost audience engagement, and extend our artists’ and label’s reach.
  • Proactively manage social media calendars for our label and artists, scheduling posts, and ensuring high-quality editorial execution.
  • Plan and create content assets for artist or label campaigns, including graphics, gifs, photography, videos, and copy.
• Hands-on graphic design and copywriting skills are a must.
  • Thoroughly research each release, in order to understand that artist or title’s “whole story,” communicate legacy, reignite audiences, and extend reach.
  • Evaluate, recommend, and execute improvements for optimizing social and online strategies.
  • Build and maintain perennial online content calendars for artists and label - keeping track of recurrent content opportunities including artist birthdays, release anniversaries, cultural events, etc.
  • Track and organize digital/social marketing assets for the catalog division including online media kits, music, graphics, photos, videos, etc.
  • Create and maintain catalog streaming playlists at DSP’s and grow subscriber base.
  • Manage Youtube channel sliders and banners.
  • Build strong relationships with the company’s artists, project managers, affiliate labels, partners, and other key stakeholders.

What you’ll need:

• Minimum two years’ music or entertainment experience required.
• Fully Bilingual Spanish/English with knowledge of Mexican music culture required.
• Passionate and knowledgeable about Mexican music culture (wide ranging genres and eras), creative marketing, and technology/digital trends required.
• Expertise in Photoshop, WordPress, Shopify, HTML, and other creative software required.
• Knowledgeable and immersed in all social media and streaming platforms including Twitter, Instagram, Facebook, Spotify, Snapchat, YouTube, Shazam, Amazon, Apple Music, Pandora, etc.
• Knowledge of US Hispanic media landscape and Latin music online media outlets.
• Experience growing and fostering audiences or communities.
• Understanding of playlisting strategy and streaming analytics.
• Strong teamwork skills, including adaptability, self- effectiveness, and the ability to establish quick relationships.
• Ability to work independently and efficiently with minimal supervision.
• Ability to manage many tasks and projects at the same time, must be able to prioritize and follow through.
• Goal and results oriented, to “move the needle”.
• Strong attention to detail required.
• Video editing software experience is a plus.

*This is a hybrid role requiring 3 days minimum on-site.

At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks. We have beautiful new offices and a culture committed to supporting everyone’s growth and development.

Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We believe that diversity, inclusion and equity is paramount for the creation of music, theater and film that celebrates and empowers all cultures.