Digital Marketing Manager, Marketing - Lakeland - Publix
Lakeland, FL
About the Job
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience
- At least four years of digital channel execution experience in Marketing or Advertising
- Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms
- Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
- Knowledge of current and future trends in digital marketing and communications platforms and applications
- Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)
- Knowledge of budgetary management, metrics and reporting
- Knowledge of content management and ecommerce systems
- Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
- Knowledge of video optimization for search and performance
- Knowledge of Marketing project workflow process and digital process lifecycle
- Astute attention to detail and accuracy
- Ability to demonstrate leadership skills
- Team player attitude
- Analytical skills
- Persuasiveness and negotiation skills
- Ability to handle multiple priorities while ensuring a high degree of accuracy
- Passion for delivering great work and meaningful results
- Excellent verbal, written and presentation communication skills
- Willingness to travel up to a week at a time with overnight stays
Preferred Qualifications
- Master's degree in Marketing or Advertising
- At least six years of digital channel execution experience in Marketing or Advertising
Marketing
Source : Publix