Digital Marketing Manager - Manufacturing, Life Sciences; Remote, USA - Saint-Gobain
SOLON, OH
About the Job
If you want to discover your greatest potential, Saint-Gobain provides one-of-a-kind opportunities for innovative problem solvers.
We're one of only two companies in the world that is consistently recognized as both a top Global Employer and a Top 100 Global Innovator, but Saint-Gobain's remarkable story and culture of innovation begins with a team of nearly 200,000 creative, diverse and passionate team members collaborating across the globe. We are committed to our mission to improve lives because, every day, we witness the enormous impact of our efforts on the world around us.
The Digital Marketing Manager leads the strategy development of their relevant domain and contributes to the digital roadmap of the Life Sciences business unit of Saint-Gobain High-Performance Solutions. Will identify, design, and help lead the implementation of the global digital marketing strategy, including web management, SEO optimization, social media, customer experience, etc.-
Will create comprehensive digital strategies that best serve the central function, while supporting the strategies set forth by the individual SBU marketing teams, including providing best practices that maximize the effectiveness and ROI of critical marketing efforts. This includes lead generation, marketing automation, website optimization and analytics, search engine marketing and optimization for both organic and paid search, digital advertising, social media, and digital content marketing tools.
The Digital Marketing Manager will have an in-depth knowledge of digital customer touchpoints, including conversion points throughout the sales funnel, and digital drop-off points.
Will apply insights from the KPI dashboard to make strategic recommendations to Life Sciences leadership and BU teams about how to best refine digital programs and priorities to increase sales, improve engagement, and drive growth.
Ultimately, the Digital Marketing Manager will optimize traffic, engagement, user experience, and lead generation and conversion.
Key Functions:
Develop and manage the Digital Marketing Strategy
+ Enhance the strategic digital marketing thought process with business leadership
+ Support key business leaders and their teams in defining their respective strategies
+ Collaborate on digital marketing strategy, training and programs across the network of marketing managers and business leaders
+ Maintain and coordinate the next evolutions of our customer-centric website and user experience (UX)
+ Define the evolutions roadmap (lead workshops, help assess priorities, & define a consistent and structured plan to maintain consistency across sites & limit complexity).
+ Coordinate the implementation of the roadmap, in close relation with IT Teams
+ Test, validate and ensure functionality.
+ Own Life Sciences content development work, identify gaps and guide the development and distribution of content.
+ Prepare and execute digital tactics including SEO, SEM, marketing automation, and digital campaigns
+ Assist SBU to help define their digital marketing plan, milestones, and deliverables for the business.
+ Ensure digital marketing initiatives at SBU level are aligned with SG & LS standards (tools, cybersecurity, processes, etc.). Address migration of websites or tools no longer in compliance.
+ Manage upkeep of GA4 KPI dashboard to monitor and report on web analytics, digital lead generation, digital transactions, etc., to guide decision-making.
Other Digital Marketing Program Support
+ Collaborate & Support Saint-Gobain Group and HPS Digital Transformation initiatives and requests
Bachelor's Degree within Marketing, Communication or Related Field; Required.
Master's Degree; Preferred.--
7+ years of progressive experience within digital marketing/online strategy development or digital project management; Required.
Experience within complex operations/manufacturing and agency; Preferred.--
2+ years of experience - creating high-impact B2B engagement strateges across multiple digital platforms; Required.--
Knowledge of web analytics & SEO; Required.
Working knowledge of website management tools; Required.- Experience in Drupal; Preferred.--
Ability to Travel upwards of 20%; Required.
Certain states require pay information be provided in job postings. Saint-Gobain aims to deliver a comprehensive Total Rewards package to support our employees’wellbeing and help improve daily life for themselves and their families. We believe in the importance of pay transparency in what we offer prospective candidates and provide the national pay range for this position which is $87,500 to 135,500 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.
In addition to base salary, this position is eligible for an annual bonus. The targeted bonus amount is 12% of base salary based on company and individual performance measures. The Total Target Cash range (base pay and annual bonus) for this position, is $98,000 to $151,760 . Bonus payments are part of variable compensation and by nature can vary based on company and individual performance and is not a guarantee.
Employees have the flexibility to choose the benefits that best fit their individual needs.
Health and Wellbeing – Supporting your wellbeing, to thrive in life and work.
+ Medical, Prescription Drug, Vision, and Dental Insurance
+ Healthcare Saving Account and Flexible Spending Account options
+ LiveWell Wellness Program
+ Employee Assistance Program (EAP)
+ Paid Time Off and Paid Parental Leave
Retirement and Protection - Helping to make the future life you want a reality.
+ 401(k) with Company Match, Retirement Accumulation Plan (RAP), Cash Balance Pension Plan
+ Company-provided Life Insurance, AD&D, Short-Term Disability
+ Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness and Accident Insurance
Additional Benefits – Helping shape the experience and impact you want
+ Commuter Benefits
+ Group Legal
+ Identity Theft Protection
+ Auto and Home Insurance
+ Pet Insurance and Discounts
+ Back-up Child & Elder Care
+ PerkSpot Employee Discount Program
Saint-Gobain’s innovations touch almost every major industry around the world. Within its Life Sciences division, teams are solving critical problems for customers who are getting life-saving medical devices to the frontlines of healthcare, discovering essential medications, and nourishing and connecting the world through consumer, industrial and electronics applications. As one of the world’s leading producers of high-performance polymer products, we improve lives by making simple experiences better and being there in life’s critical moments.
Our team members recognize that we all create the environment for people to succeed, with a culture built on respect, open and honest communication, and honoring our commitments to our customers and each other. And at the heart of our culture, we’ve learned working together makes good ideas, great ones.
With a legacy dating back more than 350 years, Saint-Gobain offers employees the stability and security of a leading Global 500 corporation while operating like multiple small and agile start-ups, where entrepreneurial spirit, pioneering teamwork, and bold, forward-thinking ideas pave new paths.
Every team member is encouraged to develop and leverage their unique expertise and strengths to make the greatest impact on the company and our end users. At Saint-Gobain, you’re empowered and equipped with countless opportunities and resources for professional development. You will find the support you need to create a vision and roadmap for your career, and make that vision a reality.
Join Us at Saint-Gobain Life Sciences. Together, we’ll create a better life.
Click here to Explore more opportunities within Saint-Gobain Life Sciences. (https://careers.saint-gobain-northamerica.com/career-search/?pg=1&search=Life%20Sciences) .
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Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.
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We're one of only two companies in the world that is consistently recognized as both a top Global Employer and a Top 100 Global Innovator, but Saint-Gobain's remarkable story and culture of innovation begins with a team of nearly 200,000 creative, diverse and passionate team members collaborating across the globe. We are committed to our mission to improve lives because, every day, we witness the enormous impact of our efforts on the world around us.
The Digital Marketing Manager leads the strategy development of their relevant domain and contributes to the digital roadmap of the Life Sciences business unit of Saint-Gobain High-Performance Solutions. Will identify, design, and help lead the implementation of the global digital marketing strategy, including web management, SEO optimization, social media, customer experience, etc.-
Will create comprehensive digital strategies that best serve the central function, while supporting the strategies set forth by the individual SBU marketing teams, including providing best practices that maximize the effectiveness and ROI of critical marketing efforts. This includes lead generation, marketing automation, website optimization and analytics, search engine marketing and optimization for both organic and paid search, digital advertising, social media, and digital content marketing tools.
The Digital Marketing Manager will have an in-depth knowledge of digital customer touchpoints, including conversion points throughout the sales funnel, and digital drop-off points.
Will apply insights from the KPI dashboard to make strategic recommendations to Life Sciences leadership and BU teams about how to best refine digital programs and priorities to increase sales, improve engagement, and drive growth.
Ultimately, the Digital Marketing Manager will optimize traffic, engagement, user experience, and lead generation and conversion.
Key Functions:
Develop and manage the Digital Marketing Strategy
+ Enhance the strategic digital marketing thought process with business leadership
+ Support key business leaders and their teams in defining their respective strategies
+ Collaborate on digital marketing strategy, training and programs across the network of marketing managers and business leaders
+ Maintain and coordinate the next evolutions of our customer-centric website and user experience (UX)
+ Define the evolutions roadmap (lead workshops, help assess priorities, & define a consistent and structured plan to maintain consistency across sites & limit complexity).
+ Coordinate the implementation of the roadmap, in close relation with IT Teams
+ Test, validate and ensure functionality.
+ Own Life Sciences content development work, identify gaps and guide the development and distribution of content.
+ Prepare and execute digital tactics including SEO, SEM, marketing automation, and digital campaigns
+ Assist SBU to help define their digital marketing plan, milestones, and deliverables for the business.
+ Ensure digital marketing initiatives at SBU level are aligned with SG & LS standards (tools, cybersecurity, processes, etc.). Address migration of websites or tools no longer in compliance.
+ Manage upkeep of GA4 KPI dashboard to monitor and report on web analytics, digital lead generation, digital transactions, etc., to guide decision-making.
Other Digital Marketing Program Support
+ Collaborate & Support Saint-Gobain Group and HPS Digital Transformation initiatives and requests
Bachelor's Degree within Marketing, Communication or Related Field; Required.
Master's Degree; Preferred.--
7+ years of progressive experience within digital marketing/online strategy development or digital project management; Required.
Experience within complex operations/manufacturing and agency; Preferred.--
2+ years of experience - creating high-impact B2B engagement strateges across multiple digital platforms; Required.--
Knowledge of web analytics & SEO; Required.
Working knowledge of website management tools; Required.- Experience in Drupal; Preferred.--
Ability to Travel upwards of 20%; Required.
Certain states require pay information be provided in job postings. Saint-Gobain aims to deliver a comprehensive Total Rewards package to support our employees’wellbeing and help improve daily life for themselves and their families. We believe in the importance of pay transparency in what we offer prospective candidates and provide the national pay range for this position which is $87,500 to 135,500 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.
In addition to base salary, this position is eligible for an annual bonus. The targeted bonus amount is 12% of base salary based on company and individual performance measures. The Total Target Cash range (base pay and annual bonus) for this position, is $98,000 to $151,760 . Bonus payments are part of variable compensation and by nature can vary based on company and individual performance and is not a guarantee.
Employees have the flexibility to choose the benefits that best fit their individual needs.
Health and Wellbeing – Supporting your wellbeing, to thrive in life and work.
+ Medical, Prescription Drug, Vision, and Dental Insurance
+ Healthcare Saving Account and Flexible Spending Account options
+ LiveWell Wellness Program
+ Employee Assistance Program (EAP)
+ Paid Time Off and Paid Parental Leave
Retirement and Protection - Helping to make the future life you want a reality.
+ 401(k) with Company Match, Retirement Accumulation Plan (RAP), Cash Balance Pension Plan
+ Company-provided Life Insurance, AD&D, Short-Term Disability
+ Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness and Accident Insurance
Additional Benefits – Helping shape the experience and impact you want
+ Commuter Benefits
+ Group Legal
+ Identity Theft Protection
+ Auto and Home Insurance
+ Pet Insurance and Discounts
+ Back-up Child & Elder Care
+ PerkSpot Employee Discount Program
Saint-Gobain’s innovations touch almost every major industry around the world. Within its Life Sciences division, teams are solving critical problems for customers who are getting life-saving medical devices to the frontlines of healthcare, discovering essential medications, and nourishing and connecting the world through consumer, industrial and electronics applications. As one of the world’s leading producers of high-performance polymer products, we improve lives by making simple experiences better and being there in life’s critical moments.
Our team members recognize that we all create the environment for people to succeed, with a culture built on respect, open and honest communication, and honoring our commitments to our customers and each other. And at the heart of our culture, we’ve learned working together makes good ideas, great ones.
With a legacy dating back more than 350 years, Saint-Gobain offers employees the stability and security of a leading Global 500 corporation while operating like multiple small and agile start-ups, where entrepreneurial spirit, pioneering teamwork, and bold, forward-thinking ideas pave new paths.
Every team member is encouraged to develop and leverage their unique expertise and strengths to make the greatest impact on the company and our end users. At Saint-Gobain, you’re empowered and equipped with countless opportunities and resources for professional development. You will find the support you need to create a vision and roadmap for your career, and make that vision a reality.
Join Us at Saint-Gobain Life Sciences. Together, we’ll create a better life.
Click here to Explore more opportunities within Saint-Gobain Life Sciences. (https://careers.saint-gobain-northamerica.com/career-search/?pg=1&search=Life%20Sciences) .
-
Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.
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Source : Saint-Gobain