Digital Marketing Manager - CRIBL INC

JOB REQUIREMENTS: Cribl does differently. What does that mean? It means
we are a serious company that doesn't take itself too seriously; and
we're looking for people who love to get stuff done, and laugh a bit
along the way. We're growing rapidly - looking for collaborative,
curious, and motivated team members who are passionate about putting
customers first. As a remote-first company we believe in empowering our
employees to do their best work, wherever they are. As the data engine
for IT and Security many of the biggest names in the most demanding
industries trust Cribl to solve their most pressing data needs. Ready to
do the best work of your career? Join the herd and unlock your
opportunity. Why you'll love this role: Cribl is looking for a digital
& demand generation specialist to own the overall strategy and execution
of webinars, content syndication, and other digital activations aimed at
deepening engagement with potential customers, helping them to
understand approaches to their problems, find solutions and realize the
full potential of Cribl's products. You'll be a key member of the
Revenue Marketing team, planning out and delivering compelling digital
moments through the funnel for our audence segments - driving the
interlock between campaigns and content contributors across Marketing.
All ultimately resulting in happy customers, impacting the pipeline, and
winning business to contribute to our continued growth story. As an
active member of our team, you will: * Lead the creation and execution
of Cribl's webinar calendar based on data-driven insights of what works
and what doesn't, define the content strategy, and work with
stakeholders to ideate and develop content inline with this guidance and
to have the greatest pipeline impact. * Be a webinar and digital
programs subject matter expert - advising on latest best practices,
benchmarking against our current and adjacent categories, running
test-and-learn initiatives, driving the content strategy to create a
compelling roadmap of activities that inspires greater learning, while
driving engagement and greater product intent. * Serve as a liaison
across internal and external teams to source speakers, guide
involvement, project manage key deliverables, and facilitate enablement
and content creation in line with project timelines to maintain a
regular cadence of live and on-demand programming. * Manage the
end-to-end implementation across program build and promotion for
webinars and content syndication (with Marketing Operations, Web,
Advertising, Channel, Sales, External Vendors, etc..) including
in-flight review and optimizations. * Proactively plan for 3 marquee,
global live webinars per quarter, while working cross-functionally with
SMEs to facilitate a strong content cadence for on-demand webinars to
support webinar syndication, BrightTALK organic subscriber growth, drive
AQL volumes, and cultivate self-serve learning for prospects and
customers. * Evolve our webinar program strategy to support the optimum
mix of channel content (customer stories, use cases, thought leadership,
etc..), determine process efficiencies & optimizations across the
cross-functional team to enable greater scalability, faster time to
market, and ultimately, greatest opportunity for pipeline impact. *
Cultivate a feedback loop by sharing post-event reporting to marketing &
sales and creating follow-on messaging and materials to support
enablement, as necessary * Program reporting - regular program analysis
and briefings; presenting pipeline and revenue impact of ongoing
programs and leveraging these data points to enhance program strateg To
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