Digital Marketing Manager - Remedy Place

GENERAL OVERVIEW:

Remedy Place is seeking a dynamic and experienced Digital Marketing Manager to act as an extension of our growing team. The Digital Marketing Manager will play a pivotal role in supporting all aspects of marketing, with a particular focus on performance marketing, growth and retention strategy, and digital-first initiatives. This position reports directly to the Director of Marketing and requires a strategic thinker with a proven track record in developing and implementing successful marketing campaigns, optimizing digital brand presence, and supporting new club openings and product launches.

ESSENTIAL FUNCTIONS:

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to enhance Remedy Place"s online presence, including SEO, SEM, paid social, and email + SMS marketing.

• Email Marketing: Own and execute email marketing strategy, including content calendar management, pulling lists, building and scheduling working cross-functionally with copy and design teams.

• Website Management: Develop and implement strategies to optimize website performance, user experience, and achieve marketing objectives.

• Campaign Management: Support the Director of Marketing in planning, executing, and analyzing marketing campaigns across various channels, ensuring alignment with brand goals and objectives.

• SEO + Audience Acquisition: Conduct advanced keyword research to uncover actionable customer insights and expand targeting opportunities.

• CRM + Database Management: Manage integration with all data sources coming into our CRM platform and maintain data integrity at all levels. Assist in the development of target audience segmentation and lead generation.

• Reporting + Analytics: Provide reporting on websites, campaigns, email and social media performance in the form of regular dashboards and executive summaries. Help the brand translate data into meaningful, actionable insights that fulfill KPIs.

• Special Projects: Lead and contribute to special marketing projects and initiatives that align with Remedy Place"s brand and mission.

• New Club Openings + Product Launches: Collaborate with cross-functional teams to create and execute marketing plans for new club openings and product launches, ensuring a successful launch and integration into the local community.

• Budget Management: Manage and allocate marketing budgets effectively, ensuring a strong return on investment.

QUALIFICATIONS:

• Experience: Minimum of 5 years of experience in marketing, with a strong emphasis on digital marketing and campaign management.

• Digital Expertise: Proficient in Google and Meta advertising platforms, with a proven ability to optimize campaigns for maximum impact.

• Email Marketing Proficiency: Hands-on experience working with Klaviyo or similar email marketing platforms, including the ability to set up and optimize email campaigns, segment audiences, and analyze performance metrics. Experience designing emails in Figma is a huge plus.

• Strategic Thinker: Ability to think strategically and develop comprehensive marketing plans that align with business objectives.

• Collaborative Skills: Proven ability to collaborate with cross-functional teams and external partners to achieve marketing goals.

• Analytical Skills: Strong analytical skills with the ability to interpret data, draw insights, and make informed decisions.

• Innovative Mindset: Stay updated on industry trends, emerging technologies, and marketing best practices to drive innovation within the marketing team.

• Local Business Listings Management: Demonstrated capability in updating and maintaining local business listings on platforms such as Google, Yelp, and others.

• Enhance the online presence of the brand, optimizing websites and leveraging e- commerce opportunities.

• Ensure accurate and up-to-date information to enhance Remedy Place"s visibility in local communities.

• Strong experience and affinity for wellness and self-care is a must

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