Digital Marketing Manager - Xe

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas. 

We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. Under their Money Transfer division, Xe and Ria Money Transfer have been brought together to help establish the third largest money transfer business in the world. 

Millions of people worldwide know Xe as their primary source for currency information, however we continue to see an enormous opportunity in converting prospective customers into our Money Transfer business through paid marketing channels.  The Global Digital Marketing Manager is responsible for driving a large percentage of new business to Xe’s web and app environments through performance marketing strategies.  The role is responsible for managing a large portion of the marketing budget for cost effective and scalable new customer growth in a highly competitive environment with thin margins.  The role reports to the Global Digital Marketing Director and works closely with agency partners.

Our principles   

• AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery 
• RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility 
• COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community 

What you'll do:

• Develop and execute digital marketing strategies to promote our money transfer services on web and mobile app through various channels.
• Plan, execute, and optimize display and social media advertising across platforms including Google, Meta, LinkedIn, and TikTok Ads.
• Closely monitor performance and adjust budget allocation to the best performing regions and channels.  Use data to justify additional investment for unrealized opportunities.
• Utilize lead generation tactics to attract and convert prospects into customers, with a particular emphasis on B2B marketing.
• Manage and optimize campaigns using AppsFlyer or similar Mobile Measurement Partner (MMP) platforms for tracking and attribution.
• Manage relationships with external agencies, ensuring paid campaigns are aligned with objectives and are delivering expected results.
• Support external agencies as their key enabler with content, guidance, and data to improve all aspects of the campaigns.
• Collaborate with broader consumer and corporate marketing teams to develop and execute performance and awareness campaigns in budget.
• Collaborate further with marketing teams to continually improve the customer journey and marketing performance through landing page and ad optimization.
• Implement and manage tracking systems using Google Tag Manager.

Requirements

Who you are:

• 5+ years of experience in digital marketing, with a proven track record of success.
• Demonstrated experience in mobile app advertising and working with Mobile Measurement Partner (MMP) platforms such as AppsFlyer.
• Proficiency in managing display & social media campaigns across Google, Meta, and LinkedIn
• Proficiency in manging Paid Search Campaigns.
• Strong understanding of lead generation tactics.

Experience in the following areas is desired:

• Implementing and managing tracking inside Google Tag Manager
• Managing Apple Search Ads and Google UAC activity
• Ecommerce or financial services marketing
• International marketing or living abroad is a plus
• Managing external agencies and vendors
• Regulated industries and Live markets, like gaming, or travel bookings

Benefits

• Salary range $110,000 to $115,000 USD & Discretionary Bonus 
• Paid Time off (Vacation, Sick & Public Holidays) 
• Personal Days 
• Discounted Euronet Employee Share Purchase Plan (ESPP) 
• Retirement Plan (401k, IRA) 
• Health Care Plan (Medical, Dental & Vision) 
• Plumm Mental Health and Wellbeing Platform 
• Volunteering day for a charity of your choice 

We want Xe to be a great place to work and to ensure that our communities are represented across our workforce.  A vital part of this is ensuring we are a truly inclusive organisation that encourages diversity in all respects. 

At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone.  This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com