Digital Marketing Manager - Scott Group Studio
Grand Rapids, MI 49512
About the Job
Extraordinary people. Exciting possibilities. Your success is what’s next at Scott Group Studio. In our highly competitive world there’s one thing that sets a company apart – its talent. At Scott Group Studio our employees bring their expertise, enthusiasm, and creativity to work every day. We’re committed to making Scott Group Studio a great place to work. A place you can be proud to be a part of, where your talents are embraced and your efforts are encouraged and supported. If you are a person that “puts people first”, “sees it and solves it”, “does the right thing” and “pursues excellence”, discover how you can be a part of what’s next.
Reporting to the VP of Marketing & Design, the Digital Marketing Manager will focus on building brand awareness and preference via digital platforms including social marketing, ecommunications and website. This individual will possess knowledge of pertinent digital marketing platforms and methods to continue to increase brand presence in the marketplace.
This role requires leadership, creativity, critical thinking, collaboration, business understanding, communication and organizational skills in accordance with the core values of Scott Group Studio.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Reporting to the VP of Marketing & Design, the Digital Marketing Manager will focus on building brand awareness and preference via digital platforms including social marketing, ecommunications and website. This individual will possess knowledge of pertinent digital marketing platforms and methods to continue to increase brand presence in the marketplace.
This role requires leadership, creativity, critical thinking, collaboration, business understanding, communication and organizational skills in accordance with the core values of Scott Group Studio.
Duties
- Manage the Scott Group Studio website. Schedule and manage content updates, monitor and report out on user activities to align with our strategic plan
- Manage and oversee various digital marketing channels
- Collaborate with Marketing team on content strategies to drive successful results
- Manage “to the trade” website commerce portal
- Manage email marketing using Hubspot platform to generate inbound leads
- Create and implement a reporting structure and dashboard to measure KPI’s and ROI
- Develop and manage strategy for digital advertising activities, working collaboratively with marketing team and outside partners to develop campaigns goals with measurable results
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Prepare and manage the digital marketing budget
- Oversee all the company's social media accounts and provide input on best content and channels to reach our target audience
- Track and measure Google Analytics and Sprout Social metrics and report out
- Build an inbound marketing plan
- Track competitors performance to provide industry benchmarks
- Keep abreast with industry and market trends and best practices
Abilities
- Bachelor's degree required or equivalent work experience
- 4 years of digital marketing experience with branded product lines
- Proficiency in Hubspot and Google Analytics
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Understanding of Salesforce or similar CRM platform
- Proven track record for developing and executing successful online marketing programs.
- Knowledge of Word Press website platform
- E-commerce experience (desired)
- Strong analytical skills with the ability to interpret and translate data into actionable proposals.
- Great interpersonal and communication skills along with the desire to work collaboratively and the ability to work independently.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Source : Scott Group Studio