Digital Marketing Manager - Guitar Center
Frederick, MD
About the Job
Job Description
We are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise in paid search, paid social, paid shopping, as well as proficiency in analytics, reporting and budget management.
As a Digital Marketing Manager at Music & Arts, you will be responsible for developing and executing digital marketing strategies to drive customer acquisition, conversion, and retention. You will work closely with cross-functional teams to optimize our digital advertising efforts and analyze performance data to inform decisions, stakeholder management and collaboration will be key to your success in this role.
Key Responsibilities:
Digital Strategy Development:
Collaborate with the marketing and merchandising teams to develop and execute comprehensive digital marketing strategies aligned with business objectives.
Conduct market research and competitor analysis to identify opportunities and trends in the digital landscape to adjust strategies accordingly.
Paid Search, Paid Social, and Paid Shopping Management:
Strategize, execute, and optimize paid search, paid social, and paid shopping campaigns to drive qualified traffic, conversions, and revenue.
Conduct keyword research, ad copy creation, audience targeting, and bidding strategy implementation across various platforms.
Analytics, Reporting, and Budget Management:
Track, measure, and analyze key performance indicators (KPIs) across all digital marketing channels to assess campaign effectiveness and ROI.
Prepare regular reports and dashboards to communicate insights, trends, and recommendations to stakeholders.
Manage digital marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives.
Conversion Rate Optimization (CRO):
Implement CRO strategies to improve website conversion rates and lead generation.
Conduct A/B tests, multivariate tests, and landing page optimizations to enhance user experience and drive conversions.
Marketing Automation:
Utilize marketing automation tools to nurture leads and optimize the customer journey.
Stakeholder Management and Cross-Functional Collaboration:
Liaise with internal stakeholders to align digital marketing efforts with broader business objectives.
Act as a subject matter expert on digital marketing trends, technologies, and best practices, providing guidance and support to cross-functional teams.
About Music & Arts
Music & Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.
The first Music & Arts was located in a small house in Bethesda, MD and run by founder Benjamin O'Brien. When Music & Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers -- a decision that remains intact to this day.
Since the 1990's, Music & Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music & Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music & Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.
Skills, Experience and Education:
Minimum Requirements:
- Bachelor's degree in Marketing, Digital Advertising, Business, or a related field (MBA or relevant certifications a plus). (Equivalent experience may be substitutable)
- Proven experience for 7 years in digital marketing, with a track record of developing and executing successful digital marketing strategies.
- In-depth knowledge of digital advertising platforms (Google Ads, Facebook Ads, etc.).
- Strong analytical skills and proficiency in data-driven decision-making.
- Proficiency in marketing analytics tools such as Google Analytics.
- Excellent communication, collaboration, stakeholder management, and project management skills.
- Familiarity with marketing automation systems.
- Up-to-date with the latest industry trends and best practices.
If you are a strategic thinker with a passion for digital marketing and a proven ability to drive results, we encourage you to apply for the Digital Marketing Manager position at Music & Arts. Join our team and help us achieve new heights in the digital landscape. Apply now to be a part of our success story!
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!
Music & Arts is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email [email protected].