Digital Marketing Manager - The Association for Packaging and Processing Technologies

Summary of the Position:

The Digital Marketing Manager will be responsible for developing, implementing, tracking, and optimizing campaigns across digital channels including Linked In, YouTube, Facebook, Google and other platforms. This role will have direct responsibility to create and monitor all campaigns and provide comprehensive result reporting to several internal departments and external customers. The role will be tasked to stay current on digital marketing trends leveraging AI solutions to enhance digital marketing efforts, by optimizing campaign content, enhancing customer data and improve marketing performance.



Duties and Responsibilities:

Campaign setup/creation

• Create and run digital campaigns across paid social and video channels for both internal house campaigns and paid campaigns for advertisers

  • Determine scope of project including content, objectives, and stakeholders

  • Review all copy, images, and assets for each campaign

  • Set up and test all assets (forms, tracking UTMs, resize images, etc)

  • Launch campaigns across all digital channels (Linked In, YouTube, Facebook, Google and other platforms)

• Collaborate across departments to obtain necessary collateral for campaign creation including images, copy, target URL's and audiences

• Review/build audience criteria based on platform capabilities and/or first party data uploads

• Troubleshoot any issues with ads including rejected ads, low performance or negative comments/engagement

• Pixel Management which includes ensuring tracking pixels are placed and operational across brand, event and tradeshow sites

Campaign Execution & Reporting

• Measure and report performance of all paid social campaigns and assess against goals (ROI and KPIs)

• Daily monitoring of active campaigns, tracking budget and performance, making adjustments as needed to achieve goals

• Build and Report campaign performance in templates and disseminate to stakeholders with the ability to respond to questions and troubleshoot

• Identify trends and insights and optimize campaigns (spend, creative, audience) to reach target goals

Other duties

• Collaborate on special projects to implement AI tools for ad creation, enhancing audience data, content optimization and SEO improvement

• Collaborate on product development of digital marketing campaigns

• Stay up-to-date on the latest digital marketing trends and platform features

• Maintain a test-and-learn environment by seeking ways to improve product performance

• Monitor social media pages for quality/accuracy of contact and account information

• Monitor organic social media posting of posts, images, and engagement as assigned

• Work with other internal teams (editorial, audience) as assigned on campaigns and projects

Qualifications and Education Requirements:

• 2 - 3 years experience in related roles

• Bachelor's degree in Marketing or related field or equivalent experience

• Working knowledge of website analytics tools (e.g., Google Analytics 4, Looker Studio), ad serving tools (e.g., Google Ads, Programmatic), and social media ad platforms (Facebook, LinkedIn)

• Working knowledge of HTML, copywriting, and graphic design a plus, AI Tools

Looking for an exciting opportunity to join a leading global resource for packaging and processing technologies? Look no further than PMMI! Our organization has been recognized as one of the "Best Manufacturing Associations to Work For" and is dedicated to connecting makers of goods with the packaging and processing suppliers they rely on. At PMMI, we are committed to providing people around the world with innovative, safe, convenient, and cost-effective products that touch lives every day. As part of our team, you will be able to advance a variety of industries and make a real impact on the world.

We offer industry-leading benefits and a strong employee-focused culture that aligns our talent with the PMMI mission. Enjoy generous employer-paid insurance, remote work schedule, unlimited PTO, flexible work time, annual bonus program, and company-wide celebrations! Plus, we have a very lucrative Retirement Plan that includes an incredible Profit Share Plan. Take home your full earnings potential - no need for costly benefit deductions at PMMI!

PMMI Media Group connects manufacturers to the latest solutions, trends and innovations in packaging and processing year-round through brands including Packaging World, Healthcare Packaging, Contract Packaging, ProFood World, and OEM. PMMI Business Drivers provide industry resources to help our members succeed in the global marketplace.

Don't miss out on the chance to join PMMI and see for yourself why our employees love working here. Your family will thank you for the opportunity to be part of such a dynamic and exciting organization. Learn more about us at PACK EXPO Trade Shows: Uniting the World of Packaging and Processing (pmmi.org)

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