Digital Marketing Manager - KellyMitchell Group

Job Summary:

Our client is seeking a Digital Marketing Manager – Paid Search to join their team! This position is located in Chicago, Illinois. The Paid Search team is looking for a business-savvy, paid search rock star to help grow the global Marketing pipeline via paid search efforts. You will be responsible for developing, executing, and optimizing paid search campaigns to improve online visibility and drive qualified traffic. You will play a crucial role in improving online marketing efforts and contributing to the company's success. The ideal candidate has expertise across multiple paid channels with special emphasis in running global paid search programs, and a strong background in B2B and SaaS marketing.

Duties:

• Develop and implement comprehensive paid search strategies aligned with business objectives
• Conduct detailed keyword research, competitor analysis, and audience segmentation
• Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360
• Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance
• Manage the allocation and optimization of advertising budgets to maximize ROI
• Implement effective bidding strategies to meet performance goals
• Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions
• Continuously analyze ad performance and make data-driven improvements
• Regularly generate reports on campaign performance, highlighting key metrics and insights
• Use data to provide actionable recommendations for campaign improvements
• Function as a Subject Matter Expert in providing insight into paid search strategy and performance
• Stay up to date on industry trends, algorithm changes, and new technologies
• Apply the latest best practices in paid search marketing to campaigns

Desired Skills/Experience:

• Bachelor’s degree or equivalent experience
• 4+ years working in SEM channels with strong success record
• 3+ years working in the B2B SaaS vertical
• Prior ownership of marketing pipe or revenue targets is a requirement
• Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360
• Strong attention to detail
• Knowledge and experience with web analytics tools and conversion tracking
• Understanding of sophisticated bidding metrics such as tCPA, tROAS, offline revenue uploads, and custom weighted conversions
• Strong analytical skills and the ability to interpret data to make informed decisions
• Strong Excel skills: pivot tables, VLOOKUP, SUMIFS
• Excellent communication skills and the ability to work collaboratively within a team

Benefits:

• Medical, Dental, & Vision Insurance Plans
• 401K offered