Digital Marketing Manager - The Planet Group
Cambridge, FL 02138
About the Job
Job Description
Digital Marketing Manager
Location: Cambridge, MA
Pay Rate: Up to $45/hr
Planet Interactive's Higher-Education client is in need of a Digital Marketing Manager with experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising.
Digital Marketing Manager Responsibilities:
• Work with the client's communicators, marketers or program managers to identify marketing goals, audiences and messaging.
• Research available markets and channels.
• Recommend or select the best ones for the initiative.
• Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with the client's managers, ad agencies contracted by the client, and third-party designers or other creatives.
• Produce digital marketing copy and content as needed.
• Ensure deliverables are consistent with the brand and quality standards of the client and or the school, as well as its global reputation for excellence.
•Projects may include related non digital marketing elements, such as print or radio.
• Oversee our email calendar, scheduling, list and data management.
• Manage A/B testing parameters to identify strongest performing variables and optimization opportunities.
• Collaborate with our marketing team to build lists, data extensions and improve email performance.
Digital Marketing Manager Qualifications:
• Minimum of 3-year experience building html emails using content builder such as Dreamweaver or other and scheduling them through Salesforce Marketing Cloud.
• Experience with task management software such as AirTable, Asana or other.
• Intermediate or better proficiency in typical Microsoft Office products.
• Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM.
Location: Cambridge, MA
Pay Rate: Up to $45/hr
Planet Interactive's Higher-Education client is in need of a Digital Marketing Manager with experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising.
Digital Marketing Manager Responsibilities:
• Work with the client's communicators, marketers or program managers to identify marketing goals, audiences and messaging.
• Research available markets and channels.
• Recommend or select the best ones for the initiative.
• Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with the client's managers, ad agencies contracted by the client, and third-party designers or other creatives.
• Produce digital marketing copy and content as needed.
• Ensure deliverables are consistent with the brand and quality standards of the client and or the school, as well as its global reputation for excellence.
•Projects may include related non digital marketing elements, such as print or radio.
• Oversee our email calendar, scheduling, list and data management.
• Manage A/B testing parameters to identify strongest performing variables and optimization opportunities.
• Collaborate with our marketing team to build lists, data extensions and improve email performance.
Digital Marketing Manager Qualifications:
• Minimum of 3-year experience building html emails using content builder such as Dreamweaver or other and scheduling them through Salesforce Marketing Cloud.
• Experience with task management software such as AirTable, Asana or other.
• Intermediate or better proficiency in typical Microsoft Office products.
• Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM.
Source : The Planet Group