Digital Marketing Manager - Rendevor Dialysis

Who is Rendevor Dialysis?

We are a family-owned and operated company founded over 30 years ago by a Dialysis RN who believes everyone is entitled to excellent medical treatment from talented clinicians.

Our Mission

To bring thriving onsite dialysis partnerships to any under-serviced healthcare institution in need.

What’s In It For You?

Our company offers a competitive total rewards package above industry standards in most markets and we pride ourselves in providing a caring, positive culture for our employees.

We offer an extremely generous package including:

• Fantastic employee benefit package
• Employer contribution to H.S.A.
• F.S.A. tax savings benefits
• A 4% dollar-for-dollar company match to the 401k plan with immediate vesting
• A generous PTO program
• Tuition reimbursement program
• Employee referral bonus program
• Robust employee recognition and appreciation program
• Quality employee training and development programs
• Comprehensive Medical Benefits
• Vision
• Dental
• STD/LTD/Voluntary Life
• Accident, Critical Illness and Hospital Indemnity Plans
• Pet Insurance
• Discounted auto and home insurance
• Discounted legal services program
• Employer-paid life insurance for 1x employee salary
• Employer-paid assistance program with complimentary counseling, wellness, and legal sessions for employees and household members

What You’ll Do

It's a new era of growth for Rendevor Dialysis. We are at the forefront, setting a new standard as the only B2B provider of on-site dialysis, able to support any healthcare institution including correctional, hospital and post-acute facilities. We are a 30-year-old company that in many ways, resembles a start-up. We are dedicated to delivering high-quality, on-site dialysis care, and we aim to drive innovation and awareness within the healthcare industry through our digital presence.

We are looking for a strategic, hands-on individual, who has demonstrated depth and progressive digital experience in B2B marketing management. Ideally, for a nationwide service provider with multiple business lines.This individual will help execute a strategic marketing plan that drives brand identity, fosters company culture and delivers on Rendevor’s commitment to its partners.

Reporting to the Vice President of Marketing, the right candidate will be a critical thinker and disciplined doer who can manage organizational communications and orchestrate marketing campaigns across Rendevor's digital assets.This person is expected to quickly grasp a complex business model and marketplace to communicate the value of Rendevor to its clients and employees. The ideal candidate will be proficient with such digital marketing platforms as email, CRM, social media, SEO, CMS and marketing analytics, along with a variety of marketing automation tools. He/She will have exceptional written communication skills to perform day-to-day responsibilities as Rendevor's digital marketing strategist.

Minimum Qualifications:

Education and Experience:

• Bachelor’s degree in marketing, communications, advertising, business, or similar program is required
• Eight or more years of experience in digital marketing, with experience in CRM, email marketing, social media, SEO and content creation—preferable in a healthcare or B2B environment
• Proficiency in Malichamp, Salesforce, WordPress, SEO, analytics and marketing automation tools
• Experience with email campaign management and optimization, website management and optimization, and analytics platforms

Required Skills and Competencies:

• Strong ability to interpret data, identify trends, and optimize campaigns for better performance
• Knowledge of healthcare marketing, particularly in B2B or service-based industries
• Understanding of customer journey mapping and advanced audience segmentation
• Hands-on experience with graphic design tools and multimedia content creation
• Experience planning, developing, leading, placing and managing paid search, paid social, and display advertising campaigns across platforms such as Google Ads, LinkedIn, etc.
• Excellent project management skills. Ability to manage multiple projects simultaneously, ensuring timely and efficient execution of campaigns
• Exceptional written and verbal communication skills; strong editorial skills as well as visual acuity for layout and design of digital assets required
• A team player who can work effectively across functions and with external vendors
• Advanced user of Microsoft PowerPoint, Word, Excel, and Outlook

Travel:

• Typical amount of travel required to perform this role successfully: 20%

Essential Duties and Responsibilities:

With multiple business lines serving distinct customer segments, we need a Digital Marketing Manager who can drive cohesive campaigns and ensure consistency across all digital touchpoints. As the primary manager for digital initiatives, you'll play a key role in enhancing customer engagement, retention, and revenue growth through targeted email, social media, and SEO strategies. This is an exciting opportunity for a talented marketer passionate about?multi-channel strategies, user experience, and?content marketing?in a?B2B healthcare setting. If you’ve only ever done basic email marketing or only handled social media, this role won’t be a fit. We need someone who can execute on a much larger scale and juggle multiple touchpoints – and messaging - for varied audience

• Lead Multi-Channel Campaigns: Own the strategy, execution, and optimization of marketing communications across email, social media, and web.
  • Campaign Management: Plan and manage integrated digital campaigns using advanced segmentation, personalization, A/B testing, and multivariate testing to drive engagement and conversions for 3-4 business lines as well as the Rendevor brand.
• Content Strategy & Development:
  • Develop Annual Content Calendar that anticipates planned initiatives and sustains general brand awareness.
  • Prepare Corresponding Deliverables to facilitate Content Calendar. Assets include lead generation and nurture emails, case studies, videos, social media, newsletter, partnership announcements, new market and product launches, and blog posts. Ensure all content adheres to brand voice and SEO best practices.
• CRM & Email Marketing: Manage and execute lead generation and nurture email marketing campaigns via Mailchimp, leveraging data insights to optimize open rates and conversions. Build and segment CRM lists to drive highly targeted campaigns for the company and respective business lines.
• Social Media Marketing: Sustain weekly social media presence on LinkedIn B2C platforms to elevate the brand and breadth of the company writ large. Develop copy and graphic design of professional social media postings. Monitor, analyze, optimize and report results.
• Website Management & SEO: Oversee day-to-day website management, SEO-friendly content creation for Phase 2 of Rendevor website, updates and new pages, and optimization using WordPress. Ensure the site provides a seamless user experience, is optimized for performance, and ranks well in search engines.
• Analytics & Reporting: Utilize analytics tools to measure website, social media and campaign performance and provides actionable insights. Optimize marketing efforts based on data-driven insights and analyses.
• Systems Set Up & Oversight: Ability to develop processes, systems and procedures for marketing reports and other activities in a start-up environment setting. Responsible for subscriptions, vendor relations and troubleshooting of digital platforms.
• Cross-Functional Collaboration: Partner with Marketing, Sales, and Leadership teams to ensure marketing efforts are aligned with business development goals for each department. Seek out stories from each department to showcase successful partnerships, business acquisition, employee highlights and thought leadership.
• Manage Key Vendor Relationships and Subscriptions: CRM, website hosting and developer etc.
• Check email daily and respond appropriately and timely; use company-provided email for all work-related email communications
• Maintain regular and predictable attendance and punctuality
• Adhere to all company policies and procedures
• Perform other duties as required and/or assigned.

Supervision:

• This position will report directly to VP, Marketing.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, phones, and photocopiers/scanners. May be asked to visit dialysis units in hospitals, correctional facilities or post-acute therapy settings.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit, stand, walk, use hands to handle or feel, and reach with hands and arms. This position requires the ability to occasionally push, pull or lift supplies and products up to 50 pounds. Specific visual abilities required by this job include close vision and ability to adjust focus.