Digital Marketing Manager - Burnett Specialists

Digital Marketing Manager

Fortune500 healthcare corporation is seeking a Digital Marketing Manager.Responsibilities for this role will include:

• Strategic planning of monthly and quarterly goals to support product launches and overall brand awareness campaigns
• Work in tandem with other department heads to ensure strategies are up to date and in-line with brand guidelines
• Oversee day-to-day operations of content development, website updates and social media governance
• Understand the nature of multiple data sources in order to develop, execute, and communicate plans to the Executive team based on insights and analysis
• Assist in the development of new campaigns and messages designed to reach a target audience with health literacy, adult learning, KOL development, and HCP/Payer/Patients marketing in mind.
• Identifying/creating targeted thought leadership and patient influencer opportunities to create and foster meaningful relationships.
• Effectively manage multiple agency partners to produce deliverables within timelines and on budget; this involves developing KPI’s and measuring outcomes.
• Keep current and anticipate changes in the healthcare landscape, in therapeutic areas, in order to make recommendations to adapt plans based on insights
• Assist in the development of product launch strategy and planning
• Lead social media issues preparedness and management efforts.
• Champion new approaches to digital marketing technologies and more advanced research methods to understand customer need and retention.
• Responsible for supervising regular campaign performance analysis and optimization recommendations
• Provide recommendations to streamline processes, eliminating inefficiencies and improving results across the department
• Work closely with the Director to generate reporting and analysis of trends to support strategic and optimization efforts
• Work independently with guidance regarding overall team management and day-to-day operations to achieve goals and objectives on time and within budget

 
Requirements:

• 5-7 years of Digital Marketing experience
• Bachelor's in Marketing or Health-related field OR an equivalent combination of education and work experience (Required)
• Digital Marketing Certification or MBA (Preferred)