Digital Marketing Manager - Graitec

GRAITEC Group Company is a global software editor leading Building Information Modeling (BIM) solutions and helping its architectural, engineering, construction, and manufacturing customers to digitize and industrialize their processes to improve performance and build a sustainable tomorrow.  

Ambitious and fast-growing environment: We see ourselves as a 30-year-old startup, having doubled our revenue in the last 3 years thanks to both organic and inorganic growth and targeting 500m€ revenue in 2024 (join us to make it happen). 

We strongly believe that this growth will continue since the market is only at the beginning of its digitization. 

Experts & Talents with strong culture: Our team is made of more than 700 outstanding talents with a strong management team to execute our mission.   

A true international group: Graitec serves more than 200,000 customers worldwide with over 50 offices in 13 countries, enabling us to meet our customer needs around the globe.

A market leader: We are one of the largest AUTODESK Platinum Partners and the only one operating at a worldwide scale with an equal split of business between Europe and North America, enabling Autodesk solutions thanks to our own GRAITEC Software.

Strong products serving the construction & manufacturing industries: Through Autodesk products Add-ons like PowerPack to more complex solutions to enable simulation, fabrication & management of our customers projects, GRAITEC is proud of its 150+ developers innovating each day to accelerate our customers performance. 

We are driven to hire the best people, with diverse experiences, and provide them with the resources that empower them to achieve their full potential. This ultimately enables our organization to provide the very best customer experience and solutions that help our customers navigate and implement technologies and services that prepare them for sustainable growth.  

We are seeking a talented and experienced Digital Marketing Manager to join our dynamic team. As the Digital Marketing Manager at Applied Software, you will play a crucial role in developing and executing digital marketing strategies to enhance our online presence, drive brand awareness, and generate leads.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to achieve business objectives and drive growth.
• Manage all aspects of digital marketing campaigns, including planning, execution, optimization, and analysis.
• Utilize HubSpot to create and automate marketing workflows, nurture leads, and track campaign performance.
• Oversee the company's WordPress website, ensuring it is optimized for search engines and user experience.
• Conduct keyword research, on-page optimization, and content creation to improve organic search rankings and drive traffic.
• Monitor and analyze website analytics, SEO performance, and campaign metrics to identify trends, insights, and opportunities for optimization.
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns across multiple channels.
• Stay informed about industry trends, best practices, and emerging technologies in digital marketing and SEO.

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, with a focus on inbound marketing, lead generation, and SEO.
• Proficiency in HubSpot, including experience with marketing automation, email marketing, and lead nurturing.
• Strong technical skills, with experience managing WordPress websites and implementing SEO best practices.
• Solid understanding of digital marketing analytics tools, such as Google Analytics and SEMrush.
• Excellent communication skills, with the ability to effectively convey ideas and collaborate with cross-functional teams.
• Creative thinking and problem-solving skills, with a results-driven mindset.
• Relevant certifications in digital marketing, HubSpot, or SEO are a plus.

• Introduction & get to know discussion with John, Talent Acquisition Partner 
• Screening with Todd, Director of Marketing 
• Screening with peer of hiring manager or team member 
• Final interview at the Atlanta Office