Digital Marketing Manager - Pacsun

Join the Pacsun Community

Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development.  Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality. Join the Pacsun Community.

Learn more here: LinkedIn- Our Community

About the Job:

We are seeking a talented and experienced Digital Marketing Manager to play a pivotal role in enhancing PacSun's digital presence and engagement. You will be responsible for crafting and executing cross channel media strategy, fostering brand awareness, and driving customer engagement. While the focus of this role will be focused on video, affiliate and direct buys, your expertise will also be instrumental in our ongoing efforts to refine our cross channel digital marketing strategies.

A day in the life, what you’ll be doing:

• Develop and execute cross channel marketing strategies.
• Oversee for video, direct buys, and affiliate campaigns.
• Manage a team of specialists and coordinators.
• Collaborate with creative teams to design compelling ad creatives.
• Build and maintain partnerships with direct partners and affiliates.
• Monitor and optimize campaigns to achieve marketing objectives.
• Analyze data and provide insights to enhance performance.
• Stay updated on industry trends and emerging opportunities.

What it takes to Join:

• Bachelor's degree in Marketing, Advertising, or a related field.
• 6+ years of experience in relevant field.
• Media agency experience is a plus.
• Proven experience in multi-channel marketing management.
• Exceptional leadership and team management abilities.
• Strong analytical and data-driven decision-making skills.
• Forecasting and budget management.
• Excellent communication and negotiation skills.
• Proficiency in web analytics tools (e.g., Google Analytics).
• Proficiency in affiliate marketing platforms and ad networks.
• Creative mindset with a strategic approach.

Developing the Community/ Leadership Qualities:

• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as a Pacsun advocate in the industry and marketplace.
• Recruit, identify, develop, and retain talent that delivers performance excellence.
• As a manager, serve as a leader of company culture, norms, and conduct.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Salary Range: $95,000 - $110,992

Pac Perks:

• Flexible work from home options
• HQ workforce of 60%+ people of color
• Dog friendly office environment
• Onsite gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. 

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.