Digital Marketing Manager: Acquisition - Authentic
New York City, NY
About the Job
Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
The Digital Marketing Manager will lead planning and execution of marketing initiatives across a portfolio of D2C lifestyle, apparel, and footwear brands, focusing on acquisition channels including digital advertising and affiliate marketing. This cross-functional role will partner closely with copy, design, project management, and merchandising teams to ensure timely development and deployment of on-brand campaigns driving to key business results and helping to achieve sales targets. The successful candidate will employ data-driven decision-making, a hypothesis-driven test & learn mentality, and an eye toward constant optimization of initiatives and campaigns.
What you'll be working on
- Planning, execution, and measurement of D2C acquisition marketing initiatives across a growing portfolio of lifestyle, apparel, and footwear brands.
- Develop and produce paid media campaigns across paid social (Meta, TikTok), paid search, performance max, and other programmatic channels.
- Grow affiliate network and improve overall quality of publisher partnerships; responsible for keeping partners updated on business cycle, important events, etc.; identify opportunities for affiliate segmenting, special commissions, etc.
- Identify audiences of new prospects and develop strategies for targeting and converting them while maximizing efficiency (CAC) and attributable revenue (ROAS).
- Collaborate with retention marketing stakeholders to drive customer list growth and quality.
- Create and maintain performance reporting; able to present results clearly and make recommendations based on findings.
- Partner with design, merchandising, operations, copywriting, etc. to establish/maintain marketing calendars and help guide production of accurate marketing assets.
- Brief in all asset needs in a timely manner to allow for copy, design, review, signoff and deployment of campaigns.
Must Haves:
- 3-4 years in a marketing role. B2B/D2C experience preferred. Fashion/apparel or footwear experience nice to have but not required.
- Hands-on fluency with native DPSs: Facebook Ads Manager, Google Ads, and TikTok Ads Manager. NOTE: this is a hands-on-keyboard role with NO agency/3rd party partner resources for execution or reporting. Direct experience running ads is required; agency partner management does not in of itself satisfy this requirement.
- Deep understanding of audience targeting and ad optimization techniques, especially as measured by ecommerce sales.
- Ability to plan into and adhere to strict budget constraints.
- Comfortable in a collaborative role with many internal and external stakeholders.
- Able to juggle multiple brands/initiatives at once and prioritize independently.
- Comfortable with Google Analytics.
Primary Location Salary Range: $80,000 - $95,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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