Digital Marketing Director - Aputure
Los Angeles, CA
About the Job
Aputure is one of the fastest-growing cinema technology companies. Our equipment has emerged a global newcomer to watch for with hundreds of thousands of Aputure lights now being used on film sets worldwide. Beyond just products, our marketing team also works in a way that is equally visionary. Electing to create communities and content for filmmakers rather than advertisements, the Aputure A-Team is composed of like-minded creatives that genuinely enjoy working with filmmakers every day.
Role And Responsibilities
The Digital Marketing Director is responsible for representing amaran brands' digital platforms and strategies. Implement, oversee and manage digital marketing strategies including eCommerce platform and CRM / lifecycle program.
Success in this position is to drive demand by working with the xfn marketing teams, external agencies, sales, supply chain, product, and China business teams.
Key Responsibilities
Digital Marketing:
- Be the driving force for all digital marketing efforts and branding voice of amaran for the global.
- Build and execute digital marketing strategies using all necessary tools (e.g., website, emails, video, and App)
- Oversee CRM segmentation and communication strategy by audience
- Create SEO/SEM content strategy and generation
- Plan and execute digital marketing strategy around new and legacy items.
- Achieve B2C revenue target
- Support and create global marketing promotions and creative requests from the global sales team (China)
- Create regional digital solutions for Consumer
- Create, enhance, or manage needed content for all forms of digital footprint (web and CRM) as needed or assigned.
- Assist with website updates, content improvement, and development
- Build all consumer promotion content calendar materials
- Interact with amaran global and regional sales teams to coordinate all digital promotion efforts
Data Analysis / Reporting:
- Leverage data into actionable insights that inform the organizations' strategic business decisions
- Monitor email, web, and app analytics via Google Analytics and similar programs
- Involved with all digital and social marketing content development, including email, content, and online promotions
- Analyze web traffic metrics and suggest solutions to boost web presence
- Present ROI on campaigns and how we can improve over time
- Track activities on a weekly and monthly basis to provide feedback on successful campaigns and programs through KPIs and goals
- Work with global and regional sales promotion activity and report on sell-thru conversion data
Qualifications
- 10+ years of digital marketing and project management experience, with demonstrated success with traffic-driving strategies (SEM, content targeting/remarketing, nurturing, etc.) and web functionality
- Strong social media experience with Instagram, Facebook, TikTok, and YouTube
- Detailed knowledge of digital marketing, advertising, and promotion
- Strong graphic arts creative abilities with common programs (Photoshop, InDesign, Illustrator, etc.)
- Ability to write both technical and engaging content. Good understanding of writing style or tone based on the audience you are engaging
- Ability to lead a team of agency contractors and manage effectively
- Ability to demonstrate, write about, and explain product technologies, features, and benefits
- Ability to work within various digital analytics platforms
- Strong written and verbal communication skills
- Industry and fishing knowledge and skills preferred
- Ability to look at projects and issues in a creative manner and develop engaging concepts and media in all forms
The hiring range for this position in Los Angeles is $160,000 to $180,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.