Digital Marketing & Demand Generation Manager - BetterWorks Systems, Inc.

About Betterworks

Betterworks is HR software to align, develop, and activate your workforce for business growth.  Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.

About the Role

Betterworks is seeking a revenue-centric marketing manager who will thrive in a fast-paced, highly collaborative environment, and will take ownership to strategize and execute targeted, integrated marketing campaigns. The Manager, Digital Marketing & Demand Generation is responsible for driving lead generation and nurturing through the development, execution, management, and measurement of multi-platform, multi-channel marketing campaigns. The ideal candidate is data-driven, has a strong understanding of inbound and outbound marketing, and is experienced in leveraging marketing technologies to drive campaign effectiveness.

This position is fully remote.

What You'll Do

• Develop and Execute Demand Generation Strategies: Lead the development of a comprehensive demand generation plan across channels such as email, paid media (PPC), content marketing, SEO, social media, and webinars to drive qualified leads and sales pipeline.
• Campaign Management: Build, execute, and optimize campaigns, including landing pages, emails, ads, and content distribution. Manage timelines, performance, and outcomes to meet KPIs.
• Lead Nurturing and Conversion Optimization: Design and manage lead nurturing programs that move leads through the sales funnel. Create workflows for lead scoring, nurturing, and conversion based on the buyer's journey.
• Strong Communication and Collaboration Skills: Build strong and impactful relationships with marketing teammates as well as sales and operations to ensure campaign success.
• Marketing Automation: Use marketing automation platforms like HubSpot to create workflows, segment lists, and measure campaign effectiveness.
• Content Strategy: Collaborate with content and creative teams to understand what content we currently have at our disposal and how to best align that content with a campaign strategy to serve the right content to the right audience.
• Measure, Analyze, and Report on Campaign Performance: Plan, experiment, and track the effectiveness of campaigns using data-driven insights. Use these insights to measure, learn, and optimize our campaign strategies.
• Stay Current on Industry Trends: Keep up to date with digital marketing trends, emerging technologies, and competitor strategies to ensure demand generation efforts remain innovative and effective.

What We Look For

• A deep passion for B2B demand generation, with hands-on experience developing and executing innovative, data-driven campaigns. You thrive on testing new ideas, optimizing performance, and pushing the boundaries of traditional lead generation strategies—leveraging channels like email marketing, lead nurturing, and marketing automation to drive measurable impact.
• Exceptional organizational and project management skills.
• Experience with CRM and Marketing Automation tools - preferably Salesforce and Hubspot.
• Knowledge and experience with key marketing technologies such as 6Sense, Qualified, Gong, and more. Experience with Clay is a plus.
• A deep understanding and experience with Google Analytics, Google Ads, LinkedIn Campaign Manager, Retargeting tools, and other B2B Advertising Channels and a background in managing and optimizing PPC, SEO, and Social media platforms such as LinkedIn, Facebook, Vimeo, YouTube, and Twitter.
• Dedicated individual who takes pride in their work and maintains a high standard of excellence. Capable of managing multiple projects simultaneously, this candidate possesses the insight to ask the right questions to ensure successful project completion.

What We All Do

All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.

All employees are required to participate in information security awareness and training programs.

All employees are responsible for handling data in accordance with data classification and handling guidelines.

Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.

All employees are responsible for reporting information security incidents in accordance with information security policies and procedures.

What Makes Betterworks Unique 

At Betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the following:

» Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.

» Funding: $129 million, Series B with top tier investors, including Kleiner Perkins, Emergence Capital, and 8VC.

» Board of Directors: Includes iconic executive John Doerr (former President and CEO of Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies),  Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo and Zynga) and Jason Green (Founder Emergence Capital and Greenbridge Foundation).

» Perks: 100% paid Medical/Vision/Dental for employees, Flexible time off, Parental Paid Leave policy, monthly internet stipend, flex days, and more.

» Product: Named to the Brandon Hall Group Excellence in Technology Awards in the Best Advance in Performance Management Technology category for its Advanced Analytics capability.

» Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse BetterWorks. We believe that different perspectives lead to better ideas, and better ideas allow us to understand better the needs and interests of our diverse, global BetterWorks Community. We welcome people of different backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer.