Digital Marketing Coordinator - Market America Inc

Position Summary: The Digital Marketing Campaign Coordinator designs, creates and delivers various digital marketing campaigns to drive engagement, support expansion and growth, and increase revenue. This role administers marketing calendars, coordinates day-to-day digital marketing campaigns, fulfills technical responsibilities related to campaign execution, and conducts market research and competitor analysis. This role strategizes with other marketing professionals in creating mockups to aid in the success of marketing campaigns.

Essential Function and Responsibilities:

• Coordinates marketing activities across the company to meet deadlines and optimize customer experiences.
• Facilitates the content process from multiple contributors to ensure timely collection.
• Collaborates with interactive designers to effectively produce marketing collateral.
• Utilizes entry-level HTML understanding to proficiently manage technical responsibilities associated with marketing campaigns.
• Creates and manages an email marketing calendar.
• Prepares files through the email service provider for timely and effective delivery.
• Conducts tests to ensure successful rendering of mailers in all browsers and email clients.
• Remains current with landscapes, market trends, industry innovations, and best practices to obtain a competitive edge.
• Conducts market research and competitive analysis and helps create mockups for various ecommerce projects.
• Assists in creating taglines and call-to-action copy for marketing assets.
• Prepares reports for marketing campaigns by analyzing sales and click stream data to better drive brand awareness and lead generation through digital channels.
• Assists the Director and Chief Marketing Officer (CMO) as needed.
• Maintains awareness of integration opportunities through web, mobile, Short Message Service (SMS), Push Notifications, and social media sites and assists in vendor communication and research.
• Complies with company policies and procedures.
• Performs other duties as needed.

Perform any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.

Supervisory Responsibilities:

• None, but may direct the work of others.

Education and Experience:

• Associate’s Degree in Business, E-Commerce, Marketing, English or related field. Bachelor's degree preferred.
• Three (3) to five (5) years of experience in email marketing disciplines and processes, email campaigns with major brands, email content and filtering, and/or project management.
• Demonstrated creative, organizational and analytical skills.
• Demonstrated experience in sales, customer service, social media or related industry experience.

Computer and Communication Skills:

• Experience with MS Office products, Adobe Creative Suite (specifically InDesign, Photoshop, Illustrator and Express) and the Mac OSX platform.
• Basic understanding of HTML.

• Ability to get along and work with diverse personalities; tactful, mature and flexible.
• Prioritizes and models good communication skills through follow-up, timely responses, and utilization of a proactive and positive approach.
• Above moderate to high levels in reading comprehension, writing and speaking in English, active listening, attention to detail, critical thinking, creative problem solving, complex problem solving and judgment.

Physical Requirements and Work Environment:

• Normal office environment with little exposure to dust and weather conditions prevalent at the time (i.e., cold hot/humid).
• Routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets.
• Regularly required to talk, walk, stand, bend, twist, reach with hands and arms, stoop kneel and crouch.
• Raise and lower an object from one level to another, less than twenty (20) pounds.
• Visual acuity must be a minimum or 20/40 (corrected) and normal hand/eye coordination.
• Normal or corrected hearing.
• Must be able to perform in an office environment where ninety (90) percent of work is performed sitting.
• Occasional long or irregular hours of work.

Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.