Digital Marketing Coordinator - Global Marketing - IES Abroad

Status: Full-time, exempt
Schedule:M-F, 8.30 a.m. 4.30 p.m., including occasional evening and weekend work
Reports to: Digital Marketing Manager
Direct reports: None
Start date: ASAP
Location: Chicago, IL, USA (Hybrid)

About us:

Everything we do is about the IES Abroad student. Our profoundly passionate team of study abroad professionals believe in creating once-in-a-lifetime educational adventures that transcend expectations. Our goal is to rock the world of some 9,500 study abroad students every year.

From our headquarters in Chicago to our 400+ study abroad programs in 85 global locations worldwide, we create authentic global education and life-affirming cultural experiences. We work at IES Abroad because we believe that every student should have the opportunity to go abroad - especially in a fun, safe, and superior academic and cultural environment.

We believe so strongly in the power of our program, that we actively recruit students from underrepresented populations and provide millions in scholarships and aid year after year. We are proud that our students are as diverse and exciting as the countries we study.

We're not ashamed to admit, we're a little bit obsessed with study abroad.

When you join IES Abroad, you are a part of a diverse community of global leaders who know that our differences in skills and backgrounds are just as important as our shared passions and mission. Our work to educate students to become global leaders is grounded in our commitment to diversity, equity, inclusion, and anti-racism. We are a global organization made up of colleagues with a variety of backgrounds, cultures, and perspectives, and we are committed to creating an inclusive, welcoming environment for all employees, surrounded by a mix of talented professionals. You'll want to come to work and, more importantly, want to stay and advance our mission together.

Summary of position:

A member of Global Marketing, the Digital Marketing Coordinator is responsible for organizing, editing, and managing the digital presence of Study Abroad Foundation (SAF) on all English Language digital marketing platforms, including the website, social media channels, and electronic digital mail (EDM) campaigns. This includes managing web content on the SAF website. Maintaining branding, style, and voice across all digital content is also a main function of this position, as well as supporting search engine optimization and analysis.

Essential job responsibilities & duties:

• Support all SAF website initiatives including web content management, email marketing and social media.
• Support with the writing, editing, reviewing, and/or updating of all online/digital content associated with SAF's website.
• Ensure all digital content adheres to SAF's preferred consistent brand tone and message.
• Work closely with the content authors, reviewers, transcreators and publishers of website content to ensure consistency, accuracy, and timeliness of all web content.
• Ensure English language content posted on the SAF website is search engine (SEO) optimized and keep up with SEO-related trends and best practices to implement across the site.
• Integrate videos, blog content, and other social media outlets into the website where possible to optimize their exposure.
• Assist with maintaining content calendar for updating content to ensure content remains relevant and correct.
• Assist with the creation of original content for website/blog that can be shared on social media platforms.
• Work collaboratively with the SAF and IES Abroad web and IT teams to support technical improvements to digital marketing properties.
• Communicate with departments to update or remove content from website.
• Manage SAF English language social media platforms, such as Instagram, TikTok, LinkedIn, and YouTube.
• Develop and execute plans to drive growth in followers of SAF's social media platforms.
• Assist with creation of original content for website and blog that can be shared on social media platforms.
• Oversee SAF Global Ambassador Program initiatives, including content gathering and translation.
• Manage with the creation, writing, and deployment of email marketing.
• Assist with the organization of Digital Asset Management tool.
• Implement new marketing campaigns and initiatives online, including both paid and unpaid (organic) advertising, to drive traffic and follower growth and engagement.
• Other duties as assigned.
• Regular and predictable attendance is an essential function of this position.
• A commitment to fostering an inclusive environment, promoting diversity, and contributing to an organizational culture of equity and anti-racism.

Experience & Qualifications/Skills:

• Minimum of 3+ years of experience developing targeted online marketing/communications.
• Web content management system experience strongly preferred, in particular Drupal experience.
• Vendor/freelance content creator relationship management strongly preferred.
• International exposure or experience strongly preferred (ideally East Asia focused).
• Social media management experience preferred.
• SEO experience preferred.
• Experience working within Google Analytics 4 preferred.
• Ability to grasp and understand website tonality.
• Excellent organizational and project management skills with exceptional attention to detail and deadlines.
• Ability to work independently and collaboratively with a marketing team and others.
• Ability to write toward target audiences, both for online content and emails
• Creative idea generator.
• Ability to think outside the box.
• Ability to demonstrate values and promotion of diversity, equity, inclusion, and anti-racism required.

Education, Licenses and/or Certifications etc:

• Bachelor's degree in marketing, communications, related field or equivalent work experience

How to Apply:

All applicants should submit an application including cover letter, resume, and salary requirements by clicking 'Apply Now' at the side of this page.

Please visit www.IESabroad.org/jobs for more information about working at IES Abroad. If you require an accommodation with the application process, please email IESAbroad-Careers@iesabroad.org.

Equal Opportunity Employment:

IES Abroad is an equal opportunity employer and encourages applications from all qualified candidates. We strive to treat people with respect; fully utilizing employee's abilities and promoting workforce diversity.

We are proud to be an equal opportunity employer, and do not discriminate against any applicant on the basis of race, color, ancestry, sex (including pregnancy), age, national origin, citizenship, religion, marital status, disability, sexual orientation, gender identity and/or expression, veteran status, and/or any other status protected by applicable laws.